5 Written Questions

1. Adding a product item to an already successful product line
2. when legal protection is provided by federal government for any of the above. The (C) or (*) symbol will appear.
3. brand mark that has human form
4. an information tag, wrapper, seal or imprinted message that is attached to the product
5. decisions about what features should be used in selling a business's products, services, or ideas

5 Matching Questions

1. Package
2. Brand Name
3. Brand licensing
4. Brand extensions
5. Trade Name

1. a legal authorization for a company to use a trademarked brand (college named clothing)
2. b word, group of words or letters that represent a product or service (Pepsi, Big Mac, Swiffer)
3. c physical container or wrapping for a product
4. d identifies and promotes a company or division of a particular corporation (Nike, Kellogg's, Disney)
5. e use of an existing brand to promote a new or improved product

5 Multiple Choice Questions

1. the number of items offered within each product line
   1. Product width
   2. Product mix
   3. Product depth
   4. Product item
2. Combination of manufacturer, retailer or distributor for mutual benefit
   1. Brand licensing
   2. Mixed branding
   3. Co-branding
   4. Brand
3. Visually recognizable unique symbol, coloring, lettering or other design element
   1. Brand
   2. Brand Mark
   3. Trademark
   4. Brand Name
4. specific model, brand, or size of a product within a product line
   1. Product line
   2. Product mix
   3. Product width
   4. Product item
5. group of closely related products manufactured or sold by a business
   1. Product item
   2. Product mix
   3. Product line
   4. Product width

5 True/False Questions

1. Brand → a name, term, design, symbol or combination of these elements that identifies a product or service and distinguishes it from its competitors

   True        False

2. product modification → Making a change to an existing product

   True        False

3. Co-branding → Combination of manufacturer, retailer or distributor for mutual benefit

   True        False

4. Product width → the number of items offered within each product line

   True        False

5. Product mix → group of closely related products manufactured or sold by a business

   True        False