1.
Benefit Segmentation: Dividing the by determining which benefits of the product to talk about.
2.
Brand Name: A word, letter, or group of words of letters that differentiates one seller's goods and services from those of competitors.
3.
Business-to-business (B2B) market: All the individuals and organizations that want goods and services to use in producing other goods and services or to sell, rent, or supply goods to others.
4.
Consumer Market: All the individuals or households that want goods and services for personal consumption or use.
5.
customer relationship management (CRM): The process of learning as much as possible about customers and doing everything you can to satisfy them-or even exceed their expectations-with goods and service.
6.
Demographic Segmentation: Dividing the market by age, income, and education level.
7.
Environmental Scanning: The process of identifying the factors that can affect marketing success.
8.
Focus Group: A small group of people who meet under the direction of a discussion leader to communicate their opinions about an organization, its product, or other given issues.
9.
Geographic Segmentation: Dividing a market by cities, counties, states, or regions.
10.
Market Segmentation: The process of dividing the total market into groups whose members have similar characteristics.
11.
Marketing: The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
12.
Marketing Concept: A three-part business philosophy: (1) a customer orientation, (2) a service orientation, and (3) a profit orientation.
13.
Marketing Mix: The ingredients that go into a marketing program: product, price, place, and promotion.
14.
Marketing Research: The analysis of markets to determine opportunities and challenges, and to find the information needed to make a good decision.
15.
Mass Marketing: Developing products and promotions to please large groups of people.
16.
Niche Marketing: The process of finding small but profitable market segments and designing or finding products for them.
17.
One-to-one Marketing: Developing a unique mix of goods and services for each individual customer.
18.
Primary Data: Data that you gather yourself (not from secondary sources such as books and magazines).
19.
Product: Any physical good, service or idea that satisfies a want or need plus anything that would enhance the product in the eyes of consumers, such as the brand.
20.
Promotion: All the techniques sellers use to inform people about and motivate them to buy their products or services.
21.
Psychographic Segmentation: Dividing the market using the group's values, attitudes, and interests.
22.
Relationship Marketing: Marketing strategy with the goal of keeping individual customers over time by offering them products that exactly meet their requirements.
23.
Secondary Data: Information that has already been compiled by others and published in journals and books or made available online.
24.
Target Marketing: Marketing directed toward those groups (market segments) an organization decides it can serve profitable.
25.
Test Marketing: The process of testing products among potential users.
26.
Volume (or usage) Segmentation: Dividing the market by usage (volume of use).
