Persuasion
Order by
8 terms
Terms | Definitions |
|---|---|
 peripheral route | heuristics create an association with product; quick, short term impact |
| central route | uses facts to persuade people; takes longer, long term impact |
| credibility | an expert is used to persuade people |
| trust worthiness | persuader takes an unexpected position on something, making us trust them and it is easier to persuade people |
| promotion | has a positive outcome |
| prevention | has a negative outcome |
| active reception | engaging in the persuasion |
| passive reception | not engaging in the persuasion |
First Time Here?
Welcome to Quizlet, a fun, free place to study. Try these flashcards, find others to study, or make your own.