4 Written questions
3 Multiple choice questions
- Prospects who are willing and capable (have sufficient resources) buyers and have access to a particular market or service.
- A good, idea, method, information, object, service, etc., that is the end result of a process and satisfies a need or want. It is usually a bundle of tangible and intangible attributes (benefits, features, functions, uses).
- The activity of gathering information whereby a specific market is identified and its size and other characteristics are measured.
3 True/False questions
Market Share → Percentage of total sales volume in a market captured by a brand, product, or firm.
Focus Group → Marketing: Detailed study of a market or geographical area to gather data on attitudes, impressions, opinions, satisfaction level, etc., by polling a section of the population.
Benchmark → Percentage of total sales volume in a market captured by a brand, product, or firm.