NAME: ________________________

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4 Written Questions

3 Multiple Choice Questions

  1. Prospects who are willing and capable (have sufficient resources) buyers and have access to a particular market or service.
  2. Marketing: Detailed study of a market or geographical area to gather data on attitudes, impressions, opinions, satisfaction level, etc., by polling a section of the population.
  3. A specific group of consumers at which a company aims its products and services.

3 True/False Questions

  1. Market ResearchPercentage of total sales volume in a market captured by a brand, product, or firm.


  2. Focus GroupSmall number of people (typically 8) brought together with a moderator to focus on a specific product or topic. Aimed at a discussion instead of individual responses to formal questions, the process produces qualitative data (preferences and beliefs) that may or may not be representative of the general population.


  3. Executive SummaryA persuasive summary that provides an overview of the purpose and contents of a report, identifies the issue or need that led to the report, and includes condensed conclusions and recommendations.


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