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4 Written Questions

3 Multiple Choice Questions

  1. A specific group of consumers at which a company aims its products and services.
  2. The activity of gathering information whereby a specific market is identified and its size and other characteristics are measured.
  3. A persuasive summary that provides an overview of the purpose and contents of a report, identifies the issue or need that led to the report, and includes condensed conclusions and recommendations.

3 True/False Questions

  1. SurveyA good, idea, method, information, object, service, etc., that is the end result of a process and satisfies a need or want. It is usually a bundle of tangible and intangible attributes (benefits, features, functions, uses).

          

  2. Focus GroupSmall number of people (typically 8) brought together with a moderator to focus on a specific product or topic. Aimed at a discussion instead of individual responses to formal questions, the process produces qualitative data (preferences and beliefs) that may or may not be representative of the general population.

          

  3. Market SharePercentage of total sales volume in a market captured by a brand, product, or firm.

          

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