4 Written Questions
3 Multiple Choice Questions
- Percentage of total sales volume in a market captured by a brand, product, or firm.
- A good, idea, method, information, object, service, etc., that is the end result of a process and satisfies a need or want. It is usually a bundle of tangible and intangible attributes (benefits, features, functions, uses).
- Open market rivalry in which every seller tries to get what other sellers are seeking at the same time - sales, profit, and market share - by offering the best practicable combination of price, quality, and service.
3 True/False Questions
Focus Group → Marketing: Detailed study of a market or geographical area to gather data on attitudes, impressions, opinions, satisfaction level, etc., by polling a section of the population.
Executive Summary → Percentage of total sales volume in a market captured by a brand, product, or firm.
Market Research → The activity of gathering information whereby a specific market is identified and its size and other characteristics are measured.