4 Written Questions
3 Multiple Choice Questions
- Prospects who are willing and capable (have sufficient resources) buyers and have access to a particular market or service.
- Marketing: Detailed study of a market or geographical area to gather data on attitudes, impressions, opinions, satisfaction level, etc., by polling a section of the population.
- A specific group of consumers at which a company aims its products and services.
3 True/False Questions
Market Research → Percentage of total sales volume in a market captured by a brand, product, or firm.
Focus Group → Small number of people (typically 8) brought together with a moderator to focus on a specific product or topic. Aimed at a discussion instead of individual responses to formal questions, the process produces qualitative data (preferences and beliefs) that may or may not be representative of the general population.
Executive Summary → A persuasive summary that provides an overview of the purpose and contents of a report, identifies the issue or need that led to the report, and includes condensed conclusions and recommendations.