4 Written Questions
3 Multiple Choice Questions
- A standard or set of standards used as a point of reference for evaluating performance or level of quality.
- A persuasive summary that provides an overview of the purpose and contents of a report, identifies the issue or need that led to the report, and includes condensed conclusions and recommendations.
- Small number of people (typically 8) brought together with a moderator to focus on a specific product or topic. Aimed at a discussion instead of individual responses to formal questions, the process produces qualitative data (preferences and beliefs) that may or may not be representative of the general population.
3 True/False Questions
Market Research → Percentage of total sales volume in a market captured by a brand, product, or firm.
Survey → A good, idea, method, information, object, service, etc., that is the end result of a process and satisfies a need or want. It is usually a bundle of tangible and intangible attributes (benefits, features, functions, uses).
Market Share → The activity of gathering information whereby a specific market is identified and its size and other characteristics are measured.