4 Written questions
3 Multiple choice questions
- The activity of gathering information whereby a specific market is identified and its size and other characteristics are measured.
- Percentage of total sales volume in a market captured by a brand, product, or firm.
- A standard or set of standards used as a point of reference for evaluating performance or level of quality.
3 True/False questions
Available Market → A specific group of consumers at which a company aims its products and services.
Product → A good, idea, method, information, object, service, etc., that is the end result of a process and satisfies a need or want. It is usually a bundle of tangible and intangible attributes (benefits, features, functions, uses).
Executive Summary → Percentage of total sales volume in a market captured by a brand, product, or firm.