4 Written questions
3 Multiple choice questions
- The activity of gathering information whereby a specific market is identified and its size and other characteristics are measured.
- Open market rivalry in which every seller tries to get what other sellers are seeking at the same time - sales, profit, and market share - by offering the best practicable combination of price, quality, and service.
- A specific group of consumers at which a company aims its products and services.
3 True/False questions
Survey → Marketing: Detailed study of a market or geographical area to gather data on attitudes, impressions, opinions, satisfaction level, etc., by polling a section of the population.
Available Market → Prospects who are willing and capable (have sufficient resources) buyers and have access to a particular market or service.
Benchmark → A standard or set of standards used as a point of reference for evaluating performance or level of quality.