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4 Written questions

3 Multiple choice questions

  1. The activity of gathering information whereby a specific market is identified and its size and other characteristics are measured.
  2. Percentage of total sales volume in a market captured by a brand, product, or firm.
  3. A standard or set of standards used as a point of reference for evaluating performance or level of quality.

3 True/False questions

  1. Available MarketA specific group of consumers at which a company aims its products and services.

          

  2. ProductA good, idea, method, information, object, service, etc., that is the end result of a process and satisfies a need or want. It is usually a bundle of tangible and intangible attributes (benefits, features, functions, uses).

          

  3. Executive SummaryPercentage of total sales volume in a market captured by a brand, product, or firm.

          

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