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4 Written questions

3 Multiple choice questions

  1. The activity of gathering information whereby a specific market is identified and its size and other characteristics are measured.
  2. Open market rivalry in which every seller tries to get what other sellers are seeking at the same time - sales, profit, and market share - by offering the best practicable combination of price, quality, and service.
  3. A specific group of consumers at which a company aims its products and services.

3 True/False questions

  1. SurveyMarketing: Detailed study of a market or geographical area to gather data on attitudes, impressions, opinions, satisfaction level, etc., by polling a section of the population.


  2. Available MarketProspects who are willing and capable (have sufficient resources) buyers and have access to a particular market or service.


  3. BenchmarkA standard or set of standards used as a point of reference for evaluating performance or level of quality.


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