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4 Written Questions

3 Multiple Choice Questions

  1. A standard or set of standards used as a point of reference for evaluating performance or level of quality.
  2. A persuasive summary that provides an overview of the purpose and contents of a report, identifies the issue or need that led to the report, and includes condensed conclusions and recommendations.
  3. Small number of people (typically 8) brought together with a moderator to focus on a specific product or topic. Aimed at a discussion instead of individual responses to formal questions, the process produces qualitative data (preferences and beliefs) that may or may not be representative of the general population.

3 True/False Questions

  1. Market ResearchPercentage of total sales volume in a market captured by a brand, product, or firm.

          

  2. SurveyA good, idea, method, information, object, service, etc., that is the end result of a process and satisfies a need or want. It is usually a bundle of tangible and intangible attributes (benefits, features, functions, uses).

          

  3. Market ShareThe activity of gathering information whereby a specific market is identified and its size and other characteristics are measured.

          

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