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of 10 available terms

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4 Written Questions

3 Multiple Choice Questions

  1. Open market rivalry in which every seller tries to get what other sellers are seeking at the same time - sales, profit, and market share - by offering the best practicable combination of price, quality, and service.
  2. Percentage of total sales volume in a market captured by a brand, product, or firm.
  3. Marketing: Detailed study of a market or geographical area to gather data on attitudes, impressions, opinions, satisfaction level, etc., by polling a section of the population.

3 True/False Questions

  1. Market ResearchThe activity of gathering information whereby a specific market is identified and its size and other characteristics are measured.

          

  2. Available MarketA specific group of consumers at which a company aims its products and services.

          

  3. Focus GroupSmall number of people (typically 8) brought together with a moderator to focus on a specific product or topic. Aimed at a discussion instead of individual responses to formal questions, the process produces qualitative data (preferences and beliefs) that may or may not be representative of the general population.

          

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