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of 10 available terms

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4 Written Questions

3 Multiple Choice Questions

  1. The activity of gathering information whereby a specific market is identified and its size and other characteristics are measured.
  2. Percentage of total sales volume in a market captured by a brand, product, or firm.
  3. Marketing: Detailed study of a market or geographical area to gather data on attitudes, impressions, opinions, satisfaction level, etc., by polling a section of the population.

3 True/False Questions

  1. Target MarketA specific group of consumers at which a company aims its products and services.

          

  2. ProductMarketing: Detailed study of a market or geographical area to gather data on attitudes, impressions, opinions, satisfaction level, etc., by polling a section of the population.

          

  3. CompetitionMarketing: Detailed study of a market or geographical area to gather data on attitudes, impressions, opinions, satisfaction level, etc., by polling a section of the population.

          

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