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of 10 available terms

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4 Written Questions

3 Multiple Choice Questions

  1. Percentage of total sales volume in a market captured by a brand, product, or firm.
  2. A good, idea, method, information, object, service, etc., that is the end result of a process and satisfies a need or want. It is usually a bundle of tangible and intangible attributes (benefits, features, functions, uses).
  3. Open market rivalry in which every seller tries to get what other sellers are seeking at the same time - sales, profit, and market share - by offering the best practicable combination of price, quality, and service.

3 True/False Questions

  1. Focus GroupMarketing: Detailed study of a market or geographical area to gather data on attitudes, impressions, opinions, satisfaction level, etc., by polling a section of the population.

          

  2. Executive SummaryPercentage of total sales volume in a market captured by a brand, product, or firm.

          

  3. Market ResearchThe activity of gathering information whereby a specific market is identified and its size and other characteristics are measured.

          

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