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4 Written questions

3 Multiple choice questions

  1. Prospects who are willing and capable (have sufficient resources) buyers and have access to a particular market or service.
  2. A good, idea, method, information, object, service, etc., that is the end result of a process and satisfies a need or want. It is usually a bundle of tangible and intangible attributes (benefits, features, functions, uses).
  3. The activity of gathering information whereby a specific market is identified and its size and other characteristics are measured.

3 True/False questions

  1. Market SharePercentage of total sales volume in a market captured by a brand, product, or firm.

          

  2. Focus GroupMarketing: Detailed study of a market or geographical area to gather data on attitudes, impressions, opinions, satisfaction level, etc., by polling a section of the population.

          

  3. BenchmarkPercentage of total sales volume in a market captured by a brand, product, or firm.

          

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