comm 374 Radio ch. 3
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17 terms
Terms | Definitions |
|---|---|
 Adult contemporary | was the most popular format in the 1980s and is still- #3 most tuned format -25-49 age group -uses music sweeps or commercial free music as well as clustered commercials |
| contemporary hit radio | current hits from top 40-popular music targets teens and is very promotion/contest oriented |
| country music | fastest growing format since the 1970s-most prevelant in the south and mid west |
| easy listening and jazz stations | primary age over 50 |
| AOR | Album oriented rock (rock)-male audience aged 18-34 |
| all news stations | rotate time blocks of local, regional, and national |
| all sports | highly educated audience with an upper income-25+ |
| nostalgia playlist | popular tunes from the 40s and 50s, low dj profile, music in sweeps |
| oldies | hits between the 50 s and 60s |
| UC | urban contemporary, melting pot format, attracts men and women, up beat, danceable, hip friendly djs |
| classical format | fm format higher income, college educated |
| religious stations | AM, either the station includes music as its primary part of presentation or it does not |
| fs | full service station-relies on strength of air personalities-tries to be all things to all people attracting over 40 age audience |
| block format | mix of different formats in one station |
| public radio | block format |
| PD | programmer-responsible for everything aired-second under the general manager measure by ratings in large markets and sales in smaller markets |
| payola | paying of record company's to radio stations to play their music |
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