| Term | Definition |
| oval face | applied slightly above the center of the cheek |
| round face | applied close to the nose and downward in a fairly lengthy line |
| square face | applied close to the nose and blended in an upward and downward direction |
| oblong face | applied far out and high on the cheeks, then blended toward the nose and ears |
| lips (mouth shaping) | strokes follow the crevices of the lips, lower lip is redder and larger, |
| widen the lips | going outside the margins at the corner of the mouth |
| narrow the lips | stay inside the margins |
| lips look thicker | intensify the color at the line of closure |
| lips look thiner | intensify the color at the margins |
| nail polish | equal parts;clear, pearl and light pink |