Data

Copy and paste the text below. It is read-only. Select All

consumer buyer behavior the buying behavior of final consumers-- individuals and households that buy goods and services for personal consumption consumer market all the individuals and households that buy or acquire goods and services for personal consumption culture the set of basic values, perceptions, wants and behaviors learned by a member of society from family and other important institutions subculture a group of people with shared value systems based on common life expereinces and situations social classes relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors group two or more people wh interact to accomplish individual or mutual goals opinion leader a person who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others online social networks online social communities- blogs, social networking websites, or even virtual worlds- where people socialize or exchange information and opinions Lifestyle a person's pattern of living as expressed in his or her activities, interests and opinions personality the unique psychological characteristics that distinguish a person or a group motive(drive a need that is sufficiently pressing to direct the person to seek satisfaction of the need perception the process by which people select, organize, and interpret information to form a meaningful picture of the world learning changes in an individual's behavior arising from experience belief a descriptive thought that a person holds about somethign attitude a person's consistently favorable or unfavorable evaluations, feelings and tendencies toward an object or idea complex buying behavior consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands dissonance-reducing buying behavior consumer buying behavior in situations characterized by low-consumer involvement and few significantly perceived brand differences habitual buying behavior consumer buying behavior in situations characterized by low-consumer involvement and few significantly perceived brand differences variety-seeking behavior consumer buying behavior in situations characterized by low consumer involvement but significant perceived brand differences need recognition the first stage of the buyer decision process, in which the consumer recognizes a problem or need information search the stage of buyer decision process in which the consumer is aroused to search for more information; the consumer may simply have heightened attention or may go into an active information search alternative evaluation the stage of the buyer decision process in which the consumer uses information to evaulate alternative brands in the choice set purchase decision the buyer's decision about which brand to purchase postpurchase behavior the stage of the buyer decision process in which consumers take further action after purchase based on their satisfaction or dissatisfaction with a purchase cognitive dissonance buyer discomfort caused by postpurchase conflict new product a good, service, or idea that is perceived by some potential consumers as new adoption process the mental process through which an individual passes from first hearing about an innovation to final adoption