What organization in 1641 conducted the first fundraising effort documented in the U.S., includign the first of countless PR pamphlets and brochures?
Which of the following has been called by some historians "the best job of PR known to history" because "ignorance was supplied with information and illustration"?
The Federalist letters
Amos Kendall, an unsung pioneer of PR, was a key member of which president's "Kitchen Cabinet"?
Beginning in 1897, the term PR appeared wiht increasing frequency in literature and executives' speeches in what industry?
The first corporate PR ("press agent") department was established in 1889 in what company?
In which of the following eras did muckraking journalism lead to widespread introduction of PR in business?
The forerunner of today's PR firms-- The Publicity Bureau, founded in Boston in 1900--gained national prominence in 1906 when it was employed by which of the following?
The nation's railroads
The first full-time PR practitioners were drawn from the ranks of which of the following?
Which practitioner is credited as being the first ot realize the fallacy of publicity unsupported by good deeds....
Which two authors helped pave the way for PR to become an area of academic study and professional practice...
Scott Cutlip and Allen Center