Intro to PR: Chapter 4

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What organization in 1641 conducted the first fundraising effort documented in the U.S., includign the first of countless PR pamphlets and brochures?

Harvard College

Which of the following has been called by some historians "the best job of PR known to history" because "ignorance was supplied with information and illustration"?

The Federalist letters

Amos Kendall, an unsung pioneer of PR, was a key member of which president's "Kitchen Cabinet"?

Andrew Jackson

Beginning in 1897, the term PR appeared wiht increasing frequency in literature and executives' speeches in what industry?

Railroads

The first corporate PR ("press agent") department was established in 1889 in what company?

Westinghouse

In which of the following eras did muckraking journalism lead to widespread introduction of PR in business?

Seedbed Era

The forerunner of today's PR firms-- The Publicity Bureau, founded in Boston in 1900--gained national prominence in 1906 when it was employed by which of the following?

The nation's railroads

The first full-time PR practitioners were drawn from the ranks of which of the following?

Journalism

Which practitioner is credited as being the first ot realize the fallacy of publicity unsupported by good deeds....

Ivy Lee

Who changed the scope of his practice from publicity to counseling clients.....

Ivy Lee

Which practitioner is credited with coining the term "Public relations counsel"

Edward Bernays

Who opened the first African American owned PR firm

Joseph Varney Baker

Which woman formed the first PR agency specializing in political campaigns....

Leone Baxter

Which two authors helped pave the way for PR to become an area of academic study and professional practice...

Scott Cutlip and Allen Center

PR textbooks written in the _____ era reflect the change from the.....

Protest and Empowerment

The first use of the term "propaganda" was in the 17th century by which of the following?

The Catholic Church

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