5 Written Questions

1. the sale of the right to broadcast by multiple stations without going through broadcast network, how producers make their money
2. a company pays more to produce per episode then the amount of profit they make off of selling it to a network - they make their money through syndication
3. hardcore pornography
4. watch it by the following episode
5. one strong series that holds the rest of the lineup together, strongest show that brings attention to the rest of the shows on that network

5 Matching Questions

1. product placement
2. pitch
3. viral marketing
4. lead off
5. infomercial

1. a ad space bought during scatter market at last minute- used to fill space
2. b place product onscreen or in dialogue
3. c the selling of a concept, want to understand where the show is going to go
4. d strategy in which consumers pass on the marketing to others, starts small and then grows from there ex: Dexter - interactive murder press conference
5. e very first show of the night

5 Multiple Choice Questions

1. take a show from another brother cable network
   1. upfront
   2. branding
   3. repurposing
   4. stripping
2. targeting several individual niches ex: drag challenge on Project Runway
   1. compensation
   2. coalition audiences
   3. reallocation
   4. c3 ratings
3. additional channels offered by a cable system for a separate monthly fee
   1. reallocation
   2. premium cable
   3. basic cable
   4. clearance
4. represents the ad space not purchased through the upfronts
   1. share
   2. signature series
   3. scatter market
   4. double run
5. what local affiliates pay networks to be affiliated with them
   1. conglomeration
   2. syndication
   3. compensation
   4. co production

5 True/False Questions

1. sponsorship → a single company backs something up, like a specific episode, certain aspect of a show (challenge or space in a show), or a weeks worth of programming

   True        False

2. oligopoly → one strong series that holds the rest of the lineup together, strongest show that brings attention to the rest of the shows on that network

   True        False

3. narrowcasting → efficient means for reaching a specific audience, helps build brand identity

   True        False

4. share → percentage of all televisions which are on that are tuned to a specific channel

   True        False

5. psychographics → attributes related to beliefs, lifestyles, interests, and attitudes

   True        False