Karen's ad words

Created by ksholl 

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Information

presentation of simple, direct information

status

associates product use with those who have status, who are successful, and who enjoy and understand "the fine things in life"

peer approval

associates produce use with friendship/acceptance

hero endorsement

associates use of produce with a well-known person

romantic/sexual attraction

associates use of product with increased sexual appeal

entertainment

associates product with entertainment and feelings of enjoyment

intelligence

associates product with smart people who can't be fooled by gimmicks

independence

associates product with people who can think and act for themselves

unfinished comparison

use of phrases such as "works better in poor driving conditions!" works better than what?

Flickr Creative Commons Images

Some images used in this set are licensed under the Creative Commons through Flickr.com. Click to see the original works with their full license.

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