political advertisements purchased for a candidate's campaign
Coverage of a candidate's campaign by the news media
Positive v. Negative ads
Candidates will utilize both positive and negative campaign ads. Positive ads will support the candidate and negative ads will shoot down other opponents of the candidate. These negative ads can be detrimental to their own candidate.
advertising that attempts to counteract an anticipated attack from the opposition before the attack is launched.
media programming on cable TV or the Internet that is focused on one topic and aimed at a particular audience. Examples include MTV, ESPN, and C-SPAN.
Online forums with news and current affairs topics. Blogs cannot always be relied upon since anyone can post their opinion in them.
an independent governmeent agency that regulates interstate and international communications by radio and television and wire and cable and satellite
Equal time rule
an FCC rule that if a broadcaster sells time to one candidate, it must sell equal time to other candidates.
an announcement distributed to members of the press in order to supplement or replace an oral presentation
a relatively restricted session between a press secretary or aide and the press
An unrestricted session between an elected official and the press.
information provided to a journalist that will not be attributed to a named source
information provided to a journalist that will not be attributed to any source
information provided to a journalist that will not be released to the public
information provided to a journalist that can be released and attributed by name to the source
New York Times Co. v. Sullivan (1964)
Supreme Court concluded that "actual malice" must be proved to support a finding of libel against a public figure
a public office of sufficiently high rank that it provides the holder with an opportunity to speak out and be listened to on any matter
C-SPAN and C-SPAN2
C-SPAN is the Cable Satellite Public Affairs Network, it covers all Federal government proceedings and other public affairs programing including House sessions.
the influence of news sources on public opinion
the power of the media to bring public attention to particular issues and problems
the process by which a news organization defines a political issue and consequently affects opinion about the issue
refers to the bias of journalists and news producers within the mass media, in the selection of which events and stories are reported and how they are covered
forms of communication, such as newspapers and radio, that reach millions of people
technologies such as the Internet that blur the line between media sources and create new opportunities for the dissemination of news and other information
This is the concept of media coverage on a particular candidate and how it changes on a day to day basis.