Focuses on how we view our peers, how we learn about, remember and think about other human beings.
affective, behavioral, and cognitive aspects of how we see and interact in the world.
publicly stated and/ or supported by peers. "equal work for equal pay"
unconscious, hidden, may be determined by a (IAT)
a feeling of discomfort caused when there is a conflict between different attitudes, or between different behavior and attitudes.
Rationalize the Discrepancy
to change attitudes or our behavior,
used to change a person's attitudes
used if a person is paying attention, involves presentation of facts (buy my coffee- i use free trade beans.)
more common, facts are less important than exploiting emotions or habits,
an explanation for a particular attitude or behavior( In-always late, ex-because of down sizing)
experiences (top-down processing) that skew the way we view the world, prone to error
motivated to experience pleasure and avoid pain.
foot-in the door technique
involves a small request followed by a larger request
a bad affect... seriously.