Reading MCT2 tools of persuasion

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Created by:

mgwoodruff  on March 7, 2012

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LBMS MCT2 Study Sets

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Reading MCT2 tools of persuasion

bandwagon effect
suggests that most people feel one way about an issue and urges others to go along with the majority
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bandwagon effect suggests that most people feel one way about an issue and urges others to go along with the majority
Name calling makes accusations but doesn't give any facts to support the claims
Glittering generalities are words that are patriotic, attractive, or catchy but don't really say anything because the mean different things to different people: for instance a GREAT DEAL.
plain folks technique tries to connect the speaker with simple values and down-to-earth people, and it connects opposing ideas with people who think they are better than others
Endorsement cites a prominent person or source to support an idea, opinion, or course of action
Shock tactics and fear describe "possible" negative effects with strong and unsupported images that make people act out of fear instead of reason. These effects may be "probable," but they are not facts
Guilt by association implies that if you're a friend of a person who did something bad, you are probably guilty, too
Repetition is used to keep an idea front and center in a person's mind
Stereotyping uses commonly held but oversimplified or unfair images of a group to make a point
Tabloid thinking is a generalization that oversimplifies the issue
Card stacking focuses solely on one side of an argument and ignores all other viewpoints
Slanted words are carefully selected to change the meaning of things.
false syllogism two general statements mislead the reader into
believing in third and final statement, which is untrue
Air and rebut the other side's point of view restating an opposing viewpoint and then showing why it is wrong
Association connecting the unknown individual, thing, or organization with something familiar
Intertextual references using another reference that agrees with your opinion or view

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