| Term | Definition |
|---|
| Marketing | The process of planning, pricing, promoting, selling and distributing goods and services to satisfy customers needs and wants. |
| Sports Marketing | The application of marketing principles to sports and nonsports products through sports |
| Entertainment Marketing | influencing how they choose to use their time and money. |
| Marketing Mix | Product, Price, Place, Promotion |
| Target Market | A specific group of consumers that have similar wants and needs. |
| Market Segmentation | the process of separating, identifying, and evaluating the layers of a market in order to identify a target market. |
| Functions of Marketing | product/service management, pricing, marketing information management, selling, promotion, distribution and finance |
| Demographic Segmentation | dividing the market by age, income, and education level. |
| Geographic Segmentation | Dividing a market into different geographical units such as nations, states, regions, counties, cities, or neighborhoods |
| Psychographic Segmentation | Dividing the market using the group's values, attitudes, and interests |
| Discretionary Income | is the money left after paying for basic living necessities such as food, shelter, and clothing |
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