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5 Written questions

5 Matching questions

  1. promotional focus
  2. types of markets
  3. web advertising
  4. marketing research process
  5. international controls
  1. a Methods put in place by a company to ensure the integrity of financial and accounting information, meet operational and profitability targets and transmit management policies throughout the organization
  2. b Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet.
  3. c A five-step application of the scientific method that includes (1) defining the problem, (2) analyzing the situation, (3) getting problem-specific data, (4) interpreting the data, and (5) solving the problem.
  4. d 1. Informal
    2. Venture Capital
    3. Public Equity
  5. e One focus of self-regulation whereby the person is concerned with advancement, growth, and accomplishments

5 Multiple choice questions

  1. Forecasting involves the prediction of upcoming results based on the evaluation of accessible, relevant data.
  2. what you buy as a consumer
  3. An accounting method specifically related to mergers and acquisitions. Under the purchase method, the acquiring company and its fair value are listed
  4. characteristics of individuals, groups, or organizations used to divide a market into segments
  5. for small products such as salt, milk, etc. consumers recognize a problem, make a decision, and spend little effort seeking external info and evaluating alternatives. process is a habit and is typically low-involvement decision making.

5 True/False questions

  1. global marketing mixa unique blend of product, place (distribution), promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market

          

  2. marketing mixa unique blend of product, place (distribution), promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market

          

  3. buyer-seller contractsattitude toward a behavior, attitude toward a product object (class, sub-category, brand, model), attitude toward other objects(company, ad, store, people)

          

  4. segment characteristicsCommercial, financial and industrial activity; production and manufacture, exchange and distribution of goods or commodities; management of money and other assets

          

  5. marketing research datadata collected and analyzed to address a specific marketing situation facing an organization

          

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