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5 Written Questions

5 Matching Questions

  1. characteristics of business
  2. positioning/ segmentation variables
  3. web advertising
  4. promotional focus
  5. types of competitors
  1. a low initial capital investment,some special skill required,high growth and profit potential
  2. b Brand, Generic, Product, Total Budget
  3. c One focus of self-regulation whereby the person is concerned with advancement, growth, and accomplishments
  4. d positioning:1. identifies the differential advantages in each segment
    2. decides on a different positioning concept for each of these segments. This process is described at the topic positioning, here different concepts of positioning are given.
    Segmentation: 1. determining who the actual and potential customers are
    2. identifying segments
    3. analyzing the intensity of competitors in the market
    4. selecting the attractive customer segments.
  5. e Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet.

5 Multiple Choice Questions

  1. is a type of micromarketing in which the retailer tracks consumer purchases using bar code scanner technology such as that found in many supermarkets
  2. An accounting method specifically related to mergers and acquisitions. Under the purchase method, the acquiring company and its fair value are listed
  3. A treaty is an agreement in written form between nation-states (or international agencies, such as the United Nations, that have been given treaty-making capacity by the states that created them) that is intended to establish a relationship governed by International Law.
  4. Questionnaires and interviews that ask people directly about their experiences, attitudes, or opinions.
  5. characteristics of individuals, groups, or organizations used to divide a market into segments

5 True/False Questions

  1. marketing research datadata collected and analyzed to address a specific marketing situation facing an organization

          

  2. consumer problem solvingfor small products such as salt, milk, etc. consumers recognize a problem, make a decision, and spend little effort seeking external info and evaluating alternatives. process is a habit and is typically low-involvement decision making.

          

  3. buyer-seller contractsMethods put in place by a company to ensure the integrity of financial and accounting information, meet operational and profitability targets and transmit management policies throughout the organization

          

  4. types of targetingdemographic, psychographic, behavioral, geographic

          

  5. forecastinga promotional program that allows the consumer the opportunity to try a product or service for free

          

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