5 Written Questions
5 Matching Questions
- characteristics of business
- positioning/ segmentation variables
- web advertising
- promotional focus
- types of competitors
- a low initial capital investment,some special skill required,high growth and profit potential
- b Brand, Generic, Product, Total Budget
- c One focus of self-regulation whereby the person is concerned with advancement, growth, and accomplishments
- d positioning:1. identifies the differential advantages in each segment
2. decides on a different positioning concept for each of these segments. This process is described at the topic positioning, here different concepts of positioning are given.
Segmentation: 1. determining who the actual and potential customers are
2. identifying segments
3. analyzing the intensity of competitors in the market
4. selecting the attractive customer segments.
- e Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet.
5 Multiple Choice Questions
- is a type of micromarketing in which the retailer tracks consumer purchases using bar code scanner technology such as that found in many supermarkets
- An accounting method specifically related to mergers and acquisitions. Under the purchase method, the acquiring company and its fair value are listed
- A treaty is an agreement in written form between nation-states (or international agencies, such as the United Nations, that have been given treaty-making capacity by the states that created them) that is intended to establish a relationship governed by International Law.
- Questionnaires and interviews that ask people directly about their experiences, attitudes, or opinions.
- characteristics of individuals, groups, or organizations used to divide a market into segments
5 True/False Questions
marketing research data → data collected and analyzed to address a specific marketing situation facing an organization
consumer problem solving → for small products such as salt, milk, etc. consumers recognize a problem, make a decision, and spend little effort seeking external info and evaluating alternatives. process is a habit and is typically low-involvement decision making.
buyer-seller contracts → Methods put in place by a company to ensure the integrity of financial and accounting information, meet operational and profitability targets and transmit management policies throughout the organization
types of targeting → demographic, psychographic, behavioral, geographic
forecasting → a promotional program that allows the consumer the opportunity to try a product or service for free