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5 Written Questions

5 Matching Questions

  1. types of concepts
  2. segment characteristics
  3. marketing concept
  4. positioning/ segmentation variables
  5. types of competitors
  1. a Commercial, financial and industrial activity; production and manufacture, exchange and distribution of goods or commodities; management of money and other assets
  2. b Brand, Generic, Product, Total Budget
  3. c attitude toward a behavior, attitude toward a product object (class, sub-category, brand, model), attitude toward other objects(company, ad, store, people)
  4. d business must come up with ideas to satisfy customers' needs and wants in order to make a profit
  5. e positioning:1. identifies the differential advantages in each segment
    2. decides on a different positioning concept for each of these segments. This process is described at the topic positioning, here different concepts of positioning are given.
    Segmentation: 1. determining who the actual and potential customers are
    2. identifying segments
    3. analyzing the intensity of competitors in the market
    4. selecting the attractive customer segments.

5 Multiple Choice Questions

  1. The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups
  2. A five-stage purchase decision process that includes problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation
  3. The principles of right and wrong that guide an individual in making decisions.
  4. demographic, psychographic, behavioral, geographic
  5. a unique blend of product, place (distribution), promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market

5 True/False Questions

  1. samplinga promotional program that allows the consumer the opportunity to try a product or service for free


  2. consumer problem solvingwhat you buy as a consumer


  3. marketing research datadata collected and analyzed to address a specific marketing situation facing an organization


  4. reliability and validityInternet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet.


  5. types of markets1. Informal
    2. Venture Capital
    3. Public Equity


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