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5 Written questions

5 Matching questions

  1. ethics
  2. types of markets
  3. marketing research data
  4. consumer buying decision process
  5. consumer customer transactions
  1. a A five-stage purchase decision process that includes problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation
  2. b 1. Informal
    2. Venture Capital
    3. Public Equity
  3. c data collected and analyzed to address a specific marketing situation facing an organization
  4. d The principles of right and wrong that guide an individual in making decisions.
  5. e what you buy as a consumer

5 Multiple choice questions

  1. Brand, Generic, Product, Total Budget
  2. One focus of self-regulation whereby the person is concerned with advancement, growth, and accomplishments
  3. characteristics of individuals, groups, or organizations used to divide a market into segments
  4. Forecasting involves the prediction of upcoming results based on the evaluation of accessible, relevant data.
  5. 1-Call back immediately
    2-Admit mistakes and apologize
    3-Show Compassion
    4-Active Listening
    5-Don't pass on problem to someone else.. take responsibility

5 True/False questions

  1. marketing conceptbusiness must come up with ideas to satisfy customers' needs and wants in order to make a profit


  2. reliability and validity- Reliability: confidence you will get the same (or at least a similar) result again
    -Validity: confidence that what you are measuring is telling you what you want to know
    True status of the market
    Results free from bias
    -Never achieve 100% confidence on either of these criteria, but always striving for it


  3. characteristics of business1. Informal
    2. Venture Capital
    3. Public Equity


  4. surveysThe principles of right and wrong that guide an individual in making decisions.


  5. web advertisinga promotional program that allows the consumer the opportunity to try a product or service for free


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