5 Written questions
5 Matching questions
- market segmentation
- types of concepts
- segment characteristics
- a Forecasting involves the prediction of upcoming results based on the evaluation of accessible, relevant data.
- b The principles of right and wrong that guide an individual in making decisions.
- c The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups
- d attitude toward a behavior, attitude toward a product object (class, sub-category, brand, model), attitude toward other objects(company, ad, store, people)
- e Commercial, financial and industrial activity; production and manufacture, exchange and distribution of goods or commodities; management of money and other assets
5 Multiple choice questions
- data collected and analyzed to address a specific marketing situation facing an organization
- low initial capital investment,some special skill required,high growth and profit potential
- An accounting method specifically related to mergers and acquisitions. Under the purchase method, the acquiring company and its fair value are listed
- what you buy as a consumer
- Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet.
5 True/False questions
international controls → A treaty is an agreement in written form between nation-states (or international agencies, such as the United Nations, that have been given treaty-making capacity by the states that created them) that is intended to establish a relationship governed by International Law.
promotional focus → Methods put in place by a company to ensure the integrity of financial and accounting information, meet operational and profitability targets and transmit management policies throughout the organization
types of targeting → demographic, psychographic, behavioral, geographic
consumer buying decision process → A five-step application of the scientific method that includes (1) defining the problem, (2) analyzing the situation, (3) getting problem-specific data, (4) interpreting the data, and (5) solving the problem.
surveys → The principles of right and wrong that guide an individual in making decisions.