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5 Written Questions

5 Matching Questions

  1. positioning/ segmentation variables
  2. characteristics of business
  3. reliability and validity
  4. market segmentation
  5. web advertising
  1. a The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups
  2. b low initial capital investment,some special skill required,high growth and profit potential
  3. c Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet.
  4. d positioning:1. identifies the differential advantages in each segment
    2. decides on a different positioning concept for each of these segments. This process is described at the topic positioning, here different concepts of positioning are given.
    Segmentation: 1. determining who the actual and potential customers are
    2. identifying segments
    3. analyzing the intensity of competitors in the market
    4. selecting the attractive customer segments.
  5. e - Reliability: confidence you will get the same (or at least a similar) result again
    -Validity: confidence that what you are measuring is telling you what you want to know
    True status of the market
    Results free from bias
    -Never achieve 100% confidence on either of these criteria, but always striving for it

5 Multiple Choice Questions

  1. for small products such as salt, milk, etc. consumers recognize a problem, make a decision, and spend little effort seeking external info and evaluating alternatives. process is a habit and is typically low-involvement decision making.
  2. Brand, Generic, Product, Total Budget
  3. a unique blend of product, place (distribution), promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market
  4. Questionnaires and interviews that ask people directly about their experiences, attitudes, or opinions.
  5. A treaty is an agreement in written form between nation-states (or international agencies, such as the United Nations, that have been given treaty-making capacity by the states that created them) that is intended to establish a relationship governed by International Law.

5 True/False Questions

  1. promotional focusa unique blend of product, place (distribution), promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market


  2. consumer customer transactionswhat you buy as a consumer


  3. handling customer complaintswhat you buy as a consumer


  4. electronic marketing characteristicsCommercial, financial and industrial activity; production and manufacture, exchange and distribution of goods or commodities; management of money and other assets


  5. forecastingForecasting involves the prediction of upcoming results based on the evaluation of accessible, relevant data.


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