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5 Written questions

5 Matching questions

  1. positioning/ segmentation variables
  2. marketing concept
  3. international controls
  4. buyer-seller contracts
  5. ethics
  1. a business must come up with ideas to satisfy customers' needs and wants in order to make a profit
  2. b Methods put in place by a company to ensure the integrity of financial and accounting information, meet operational and profitability targets and transmit management policies throughout the organization
  3. c positioning:1. identifies the differential advantages in each segment
    2. decides on a different positioning concept for each of these segments. This process is described at the topic positioning, here different concepts of positioning are given.
    Segmentation: 1. determining who the actual and potential customers are
    2. identifying segments
    3. analyzing the intensity of competitors in the market
    4. selecting the attractive customer segments.
  4. d ..., texas uses english rule and not american rule
    if seller fails to deliver marketable title, buyer may seek restitution of downpayment plus interest and reasonable expenses incurred in investigating title
    only get expectation damages if seller acted in bad faith
  5. e The principles of right and wrong that guide an individual in making decisions.

5 Multiple choice questions

  1. An accounting method specifically related to mergers and acquisitions. Under the purchase method, the acquiring company and its fair value are listed
  2. The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups
  3. Commercial, financial and industrial activity; production and manufacture, exchange and distribution of goods or commodities; management of money and other assets
  4. data collected and analyzed to address a specific marketing situation facing an organization
  5. 1. Informal
    2. Venture Capital
    3. Public Equity

5 True/False questions

  1. consumer problem solvingwhat you buy as a consumer

          

  2. global marketing mixa unique blend of product, place (distribution), promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market

          

  3. surveysThe principles of right and wrong that guide an individual in making decisions.

          

  4. segmentation variablesCommercial, financial and industrial activity; production and manufacture, exchange and distribution of goods or commodities; management of money and other assets

          

  5. forecastinga promotional program that allows the consumer the opportunity to try a product or service for free

          

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