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5 Written questions

5 Matching questions

  1. consumer buying decision process
  2. global marketing mix
  3. marketing concept
  4. ethics
  5. marketing research data
  1. a data collected and analyzed to address a specific marketing situation facing an organization
  2. b 1) Natural Resources
    2) Cultural
    3) Demography
    4) Economic Development
    5) Technological Development
    6) Political Structure
  3. c The principles of right and wrong that guide an individual in making decisions.
  4. d A five-stage purchase decision process that includes problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation
  5. e business must come up with ideas to satisfy customers' needs and wants in order to make a profit

5 Multiple choice questions

  1. what you buy as a consumer
  2. characteristics of individuals, groups, or organizations used to divide a market into segments
  3. An accounting method specifically related to mergers and acquisitions. Under the purchase method, the acquiring company and its fair value are listed
  4. Methods put in place by a company to ensure the integrity of financial and accounting information, meet operational and profitability targets and transmit management policies throughout the organization
  5. - Reliability: confidence you will get the same (or at least a similar) result again
    -Validity: confidence that what you are measuring is telling you what you want to know
    True status of the market
    Results free from bias
    -Never achieve 100% confidence on either of these criteria, but always striving for it

5 True/False questions

  1. characteristics of businesslow initial capital investment,some special skill required,high growth and profit potential


  2. electronic marketing characteristicsis a type of micromarketing in which the retailer tracks consumer purchases using bar code scanner technology such as that found in many supermarkets


  3. types of targeting1. Informal
    2. Venture Capital
    3. Public Equity


  4. types of concepts1. Informal
    2. Venture Capital
    3. Public Equity


  5. web advertisinga promotional program that allows the consumer the opportunity to try a product or service for free


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