5 Written questions
5 Matching questions
- buyer-seller contracts
- promotional focus
- consumer customer transactions
- segment characteristics
- a One focus of self-regulation whereby the person is concerned with advancement, growth, and accomplishments
- b ..., texas uses english rule and not american rule
if seller fails to deliver marketable title, buyer may seek restitution of downpayment plus interest and reasonable expenses incurred in investigating title
only get expectation damages if seller acted in bad faith
- c Forecasting involves the prediction of upcoming results based on the evaluation of accessible, relevant data.
- d Commercial, financial and industrial activity; production and manufacture, exchange and distribution of goods or commodities; management of money and other assets
- e what you buy as a consumer
5 Multiple choice questions
- A five-step application of the scientific method that includes (1) defining the problem, (2) analyzing the situation, (3) getting problem-specific data, (4) interpreting the data, and (5) solving the problem.
- The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups
- Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet.
- A five-stage purchase decision process that includes problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation
- characteristics of individuals, groups, or organizations used to divide a market into segments
5 True/False questions
types of concepts → 1. Informal
2. Venture Capital
3. Public Equity
types of markets → attitude toward a behavior, attitude toward a product object (class, sub-category, brand, model), attitude toward other objects(company, ad, store, people)
data bases → collections of data organized so that it is easy to find quickly
consumer problem solving → for small products such as salt, milk, etc. consumers recognize a problem, make a decision, and spend little effort seeking external info and evaluating alternatives. process is a habit and is typically low-involvement decision making.
positioning/ segmentation variables → positioning:1. identifies the differential advantages in each segment
2. decides on a different positioning concept for each of these segments. This process is described at the topic positioning, here different concepts of positioning are given.
Segmentation: 1. determining who the actual and potential customers are
2. identifying segments
3. analyzing the intensity of competitors in the market
4. selecting the attractive customer segments.