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5 Written questions

5 Matching questions

  1. marketing research data
  2. types of targeting
  3. marketing mix
  4. consumer customer transactions
  5. segmentation variables
  1. a demographic, psychographic, behavioral, geographic
  2. b data collected and analyzed to address a specific marketing situation facing an organization
  3. c what you buy as a consumer
  4. d characteristics of individuals, groups, or organizations used to divide a market into segments
  5. e a unique blend of product, place (distribution), promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market

5 Multiple choice questions

  1. business must come up with ideas to satisfy customers' needs and wants in order to make a profit
  2. for small products such as salt, milk, etc. consumers recognize a problem, make a decision, and spend little effort seeking external info and evaluating alternatives. process is a habit and is typically low-involvement decision making.
  3. An accounting method specifically related to mergers and acquisitions. Under the purchase method, the acquiring company and its fair value are listed
  4. Brand, Generic, Product, Total Budget
  5. Methods put in place by a company to ensure the integrity of financial and accounting information, meet operational and profitability targets and transmit management policies throughout the organization

5 True/False questions

  1. promotional focusOne focus of self-regulation whereby the person is concerned with advancement, growth, and accomplishments

          

  2. ethicsThe principles of right and wrong that guide an individual in making decisions.

          

  3. buyer-seller contractsMethods put in place by a company to ensure the integrity of financial and accounting information, meet operational and profitability targets and transmit management policies throughout the organization

          

  4. reliability and validity- Reliability: confidence you will get the same (or at least a similar) result again
    repeatable
    -Validity: confidence that what you are measuring is telling you what you want to know
    True status of the market
    Results free from bias
    -Never achieve 100% confidence on either of these criteria, but always striving for it

          

  5. types of concepts1. Informal
    2. Venture Capital
    3. Public Equity

          

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