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5 Written questions

5 Matching questions

  1. buyer-seller contracts
  2. forecasting
  3. electronic marketing characteristics
  4. types of competitors
  5. global marketing mix
  1. a is a type of micromarketing in which the retailer tracks consumer purchases using bar code scanner technology such as that found in many supermarkets
  2. b Forecasting involves the prediction of upcoming results based on the evaluation of accessible, relevant data.
  3. c 1) Natural Resources
    2) Cultural
    3) Demography
    4) Economic Development
    5) Technological Development
    6) Political Structure
  4. d ..., texas uses english rule and not american rule
    if seller fails to deliver marketable title, buyer may seek restitution of downpayment plus interest and reasonable expenses incurred in investigating title
    only get expectation damages if seller acted in bad faith
  5. e Brand, Generic, Product, Total Budget

5 Multiple choice questions

  1. Methods put in place by a company to ensure the integrity of financial and accounting information, meet operational and profitability targets and transmit management policies throughout the organization
  2. attitude toward a behavior, attitude toward a product object (class, sub-category, brand, model), attitude toward other objects(company, ad, store, people)
  3. collections of data organized so that it is easy to find quickly
  4. a unique blend of product, place (distribution), promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market
  5. Questionnaires and interviews that ask people directly about their experiences, attitudes, or opinions.

5 True/False questions

  1. types of markets1. Informal
    2. Venture Capital
    3. Public Equity


  2. segmentation variablescharacteristics of individuals, groups, or organizations used to divide a market into segments


  3. types of targetingdemographic, psychographic, behavioral, geographic


  4. marketing research datadata collected and analyzed to address a specific marketing situation facing an organization


  5. consumer customer transactionsfor small products such as salt, milk, etc. consumers recognize a problem, make a decision, and spend little effort seeking external info and evaluating alternatives. process is a habit and is typically low-involvement decision making.


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