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5 Written questions

5 Matching questions

  1. consumer customer transactions
  2. sampling
  3. buying methods
  4. electronic marketing characteristics
  5. marketing concept
  1. a a promotional program that allows the consumer the opportunity to try a product or service for free
  2. b An accounting method specifically related to mergers and acquisitions. Under the purchase method, the acquiring company and its fair value are listed
  3. c what you buy as a consumer
  4. d is a type of micromarketing in which the retailer tracks consumer purchases using bar code scanner technology such as that found in many supermarkets
  5. e business must come up with ideas to satisfy customers' needs and wants in order to make a profit

5 Multiple choice questions

  1. low initial capital investment,some special skill required,high growth and profit potential
  2. One focus of self-regulation whereby the person is concerned with advancement, growth, and accomplishments
  3. 1) Natural Resources
    2) Cultural
    3) Demography
    4) Economic Development
    5) Technological Development
    6) Political Structure
  4. 1. Informal
    2. Venture Capital
    3. Public Equity
  5. Forecasting involves the prediction of upcoming results based on the evaluation of accessible, relevant data.

5 True/False questions

  1. segment characteristicsCommercial, financial and industrial activity; production and manufacture, exchange and distribution of goods or commodities; management of money and other assets


  2. web advertisingInternet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet.


  3. handling customer complaintswhat you buy as a consumer


  4. surveysThe principles of right and wrong that guide an individual in making decisions.


  5. marketing research processA five-step application of the scientific method that includes (1) defining the problem, (2) analyzing the situation, (3) getting problem-specific data, (4) interpreting the data, and (5) solving the problem.


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