← Media Chapter 6 Test
5 Written Questions
5 Matching Questions
- Soft News
- Penny Press
- 5 Stage Media Model
- a Choose what to run and how to present it.
- b Journalists chose what events to provide to you/cover.
- c Event, Sources, Reporter, Editor, Audience
- d media coverage that aims to entertain or shock often through sensationalized reporting or by focusing on a candidate or politicians personality.
- e Newspapers that, because of technological innovations in printing, were able to drop their price to one cent, therefore making papers affordable to working and middle classes and enabled newspapers to become a genuine mass medium
5 Multiple Choice Questions
- The current era of media coverage that seizes upon any bit of information or rumor that might call into question the qualifications or character of a public official.
- A close contest; by extension, any contest in which the focus is on who is ahead and by how much rather than on substantive differences between the candidates.
- unauthorized (especially deliberate) disclosure of confidential information. Valerie Plame case.
- the use of in depth reporting to unearth scandals, scams and schemes which at times puts the reporters in adversarial relationships with political leaders
- an independent governmeent agency that regulates interstate and international communications by radio and television and wire and cable and satellite
5 True/False Questions
Equal Time Provision → the former requirement that television stations give or sell the same amount of time to all competing candidates
Framing → the influence on the public's general impressions caused by positive or negative coverage of a candidate or issue.
shield laws → Media coverage focused on facts and important issues surrounding a campaign.
Reporter → Journalists choose words.
Mass Media → forms of communication, such as newspapers and radio, that reach millions of people