lecture: subliminal advertising
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6 terms
Terms | Definitions |
|---|---|
 four points in each book by Key | 1. advertising is most potent force 2. advertising manipulates using hidden images and words 3. hidden images and words appeal to repressed sexual taboos and work on an unconscious level 4. massive cover-up by ad industry |
| Dr. Bernard McGrane | 1. advertising is as powerful as family, school, and church in our culture 2. subliminal advertising works by appealing to two repressed subjects: sex and death 3. graphic sexual explanation of how images in ads work |
| industry perspective | "the advertising industry is charged with sneaking images into ads, well if you really search you can probable see the breast, therefore you can see miller fillmore, a stuffed pork chop, it is in the eye of the beholder" it is a bunch of nonsense |
| outlawing subliminal advertising | 1. has it ever been used? hardly ever 2.does it currently exist? quite sure no 3. would it work if it were used? no there is no convincing evidence of effectiveness |
| Dr.murph conclusions | 1. subliminal advertising is an urban myth, a hoax 2.the general public had been mislead by crackpot who are either crazy;or out to make money;to both |
| three characters explain subliminal advertising | 1. James Vicary 2. Wilson Bryan Key 3. Dr. Bernard McGrane |
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