The Mass Media and Political Agenda Key Terms
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Created by:
cestlavie12411 on March 26, 2012
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15 terms
Terms | Definitions |
|---|---|
 Media Events | Events purposely staged for the media that nonetheless look spontaneous. In keeping with politics as theater, ______ ______ can be staged by individual groups, and government officials, especially presidents. |
| Press Conferences | Meetings of public officials with reporters. |
| Investigative Journalism | The use of in-depth reporting to unearth scandals, scams, and schemes, at times putting reporters in adversarial relationships with political leaders. |
| Print Media | Newspapers and magazines, as compared with broadcast media |
| Broadcast Media | Television, radio, and the internet, as compared with print media |
| Narrowcasting | Media programming on cable TV or the Internet that is focused on one topic and aimed at a particular audience. Examples include MTV, ESPN, and C-SPAN. |
| Chains | Newspapers published by massive media conglomerates that account for over four-fifths of the nation's daily newspaper circulation. Often these chains control broadcast media as well. |
| Beats | Specific locations from which news frequently emanates, such as Congress or the White House. Most top reporters work a particular beat, thereby becoming specialists in what goes on at that location. |
| Trial Balloons | An intentional news leak for the purpose of assessing the political reaction. |
| Sound Bites | Short video clips of approximately 10 seconds. Typically, they are all that is shown from a politician's speech on the nightly television news. |
| Talking Head | A shot of a person's face talking directly to the camera. Because this is visually unappealing, the major commercial networks rarely show a politician talking one-on-one for very long. |
| Policy Agenda | The issues that attract the serious attention of public officials and other people actively involved in politics at the time. |
| Policy Entrepreneurs | People who invest their political "capital" in an issue. According to John Kingdon, a policy entrepreneur "could be in or out of government, in elected or appointed positions, in interest groups or research organizations." |
| High-tech Policies | Politics in which the behavior of citizens and policymakers and the political agenda itself are increasingly shaped by technology. |
| Mass Media | Television, radio, newspapers, magazines, the Internet, and other means of popular communication. |
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