SPAN3040 Capítulo 9
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66 terms
Spanish | English |
|---|---|
 agencia | agency |
| agencia de publicidad | advertising agency |
| agencia publicitaria | advertising agency |
| boletín informativo | newsletter |
| buscador | search engine |
| cambio | exchange, change |
| cambio de contrabando | black market exchange |
| cambio negro | black market exchange |
| cartelera | billboard |
| circular (f) | form/letter |
| compra | buying/purchasing |
| consumidor/a | consumer |
| consumidor presunto | potential customer |
| diseño | design |
| elaboración | production |
| estraperlo | black market (during a shortage) |
| fabricante (m/f) | manufacturer |
| folleto | pamphlet |
| gratuito | free |
| hipervínculo | hyperlink |
| insumos | supplies |
| intermediario | intermediary/middleman |
| lanzamiento | launching (of a campaign) |
| lenguaje (m) | language style/jargon |
| letrero | sign |
| letrero luminoso | neon sign |
| marca | mark |
| marca comercial | trademark |
| marca de fábrica | trademark |
| marca registrada | registered trademark |
| medio | means/medium |
| medio de difusión (difusivo) | advertising medium |
| medio publicitario | advertising medium |
| mercado negro | black market |
| mercantil (adj) | related to marketing |
| muestreo | sampling |
| pasar de moda | to go out of style or fashion |
| patrocinar | to sponsor |
| precio | price |
| precio máximo | ceiling price |
| precio mínimo | floor price |
| prensa | the press |
| promoción de ventas | sales promotion |
| prueba | proof/test/trial of product |
| rascacielos | skyscraper(s) |
| recopilación de datos | compilation of data/data summary |
| relaciones públicas | public relations |
| robapáginas (m) | page/screen filler ad |
| sala de conversación | chat room |
| surtido | line of products (Apple) |
| telemarketing (m) | telemarketing |
| televentas | telesales |
| utilidad | utility |
| valla | billboard |
| venta | sale |
| venta agresiva | hard sale |
| venta blanda | soft sale |
| venta en masa | mass selling |
| venta personal | personal selling |
| anuncio | advertisement |
| ensayo | test/trial |
| fomento de ventas | sales promotion |
| lema (m) | slogan/motto |
| promover | to promote |
| publicidad | publicity/advertising |
| sondeo | opinion poll |
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