Mr. Hill 1950's definitions
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28 terms
Terms | Definitions |
|---|---|
 Conglomerate | a major corporation that includes a number of smaller companies in unrelated industries (Coca Cola) |
| Franchises | a company that offers similar products or services in many locations (Subway, McDonald's) |
| Social conformity | businesses tried to match employee attitudes to create a suitable work environment, LOSS OF INDIVIDUALITY |
| The Baby Boom | a population explosion, the birthrate in the US soared during 1946 to 1964 reunion of families after war economic prosperity Dr. Spock wrote book of baby and child care(pediatrician) |
| Dr. Jonas Salk | developed a vaccine against the crippling disease poliomyelitis |
| Women's changing roles | women stopped working - housewives |
| Automania | owning a ca becomes a necessity, families owned a car |
| Installment Buying | buying a product and paying in small amounts per month |
| consumerism | (buying goods meant success) chemical industry, electronics, polyester, Teflon, household appliances, rec equipment PRODUCTS BECAME OBSOLETE QUICKLY |
| Advertising | these were found everywhere - billboards, tv, radio |
| Television | idealized white Americans |
| Radio and movies | Forecast of weather was told over this more theaters - scifi became very popular cinematic scope (3D) |
| The Beatniks | nonconformist lives - art and poetry cared little about material goods (Jack Kerouac) |
| Rock and Roll | electronic instruments, inspired by rhythm and blues, expression of rebellion Elvis - King of this genre |
| African American Culture | more integration in real life than on TV African American stations set up Heavily based around Radio Segregated lives |
| White Flight | Whites moved to suburbs because the rural areas were poor and cities were small suburbanization - to buy a house |
| Urban Renewal and the Inner City Problems | poverty, homes were not available |
| Mexican Americans | Heavily discriminated against - mostly in the Southwest |
| Native Americans (termination policy) | Under the Eisenhower Administration, left them on their own policy was a terrible failure |
| Servicemen's readjustment Act (GI Bill) | paid for college gave loans for homes or business |
| National Security Act | Reorganized Military Army, Navy, Air Force under jurisdiction of Department of Defense |
| CIA | Covert Foreign Affairs |
| The Leisure Class | modern machines gave them more time - work vacations, labor saving devices, sports, reading, clubs |
| The Interstate Highway | nationwide network of roads (work errands) |
| Federal Communications Committee | Government agency regulates communications |
| American Dream | moving to a house, getting married, two kids |
| Bracero | a Mexican laborer who worked in the United States on farms and railroads in order to ease labor shortages during World War II |
| Felix Longoria | Mexican American, World War 2 veteran (hero). Buried in Arlington National Cemetery. After refusal to be buried by his home town because of his race. |
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