Chapter 14 Marketing

Created by Miriamaguilar93 

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Supply Chains

The connected chain of all the business entities, both internal and external to the company, that perform or support the logistics functions

System Approach

A key principle of supply chain management-that multiple firms work together to perform tasks as single, unified system, rather than as several individual companies acting in isolation

Supply Chain Integration

When multiple firms in a supply chain coordinate their activities and processes so that they are seamlessly linked to one another in an effort to satisfy the customer.

Measurement Integration

The performance assessment of the supply chain as a whole that also holds each individual firm or business unit accountable for meeting its own goals

Activity-Based Costing

An accounting method used in measurement integration to assess the cost associated w/each supply chain activity

Technology and Planning Integration

The creation and maintenance of info technology systems that connect managers across and through the firms in the supply chain

Customer Integration

A competency that enables firms to offer long-lasting, distinctive value added offerings to those customers who represent the greatest value to the firm or supply chain

ABC Segmentation

The supply-chain process whereby customers are placed into groups A, B and C according to their overall long term value to the firm and to the extent to which the firm can serve their desires

Lean Supply Chain Management

The strategy that focuses primarily on the removal of waste from the supply chain to achieve the lowest total cost to the members of the supply chain system.

Agile Supply Chain Management

The supply chain strategy that focuses primarily on the ability of the firm to fulfill customer demand, even ig this means somewhat higher costs.

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