MKT 3311 Principles of Marketing chapter 16

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2012 Pride & Ferrell Marketing UHV

Retailing

all transactions in which the buyer intends to consume the product through personal, family, or household use. Types of retailers, their characteristics, marketing strategies, etc:

General-Merchandise Retailers

offer a variety of product lines, stocked in considerable depth.

Department Stores

large retail organizations characterized by wide product mixes and employing at least 25 people.

Discount Stores

self-service, general merchandise outlets that regularly offer brand name and private brand products at low prices.

Convenience Stores

a small self-service store which is open long hours and carries a narrow assortment of products, usually convenience items such as soft drinks and other beverages, snacks, newspapers, tobacco, and gasoline, as well as services such as automatic teller machines.

Supermarkets

large, self-service stores which carry a complete line of food products as well as some nonfood products.

Superstores

giant retail outlets which carry food and nonfood products ordinarily found in supermarkets, but also routinely purchased consumer products.

Hypermarkets

combine supermarket and discount store shopping in one location.

Warehouse clubs

large-scale, members-only selling operations combining cash-and-carry wholesaling and discount retailing. They are popular and are a rapidly expanding form of mass merchandising.

Warehouse Showrooms

retail facilities in large, low-cost buildings with warehouse materials-handling technology, vertical merchandise displays, large on-premises inventories and minimal services.

Specialty Retailers

carry a narrow product mix with deep product lines; they do not sell specialty items unless they complement the overall product mix.

Traditional Specialty Retailers

stores that carry a narrow product mix with deep product lines. They are sometimes called "limited-line retailers."

Category Killers

a very large specialty store concentrating on a major product category and competing on the basis of low prices and product availability.

Off-price retailers

stores that buy manufacturers' seconds, overruns, returns, and off-season production runs at below-wholesale prices for resale to consumers at deep discounts.

Neighborhood Center

consist of small convenience and specialty stores.

Community shopping centers

include one or two department stores and some specialty and convenience stores

Regional Shopping centers

usually have the largest department stores, extensive product mixes, and deep product lines.

Superregional Center

the largest of regional shopping centers and have the widest and deepest product mixes and attract customers from many miles away. They often have special attractions such as skating rinks, amusement centers, or upscale restaurants.

Lifestyle center

typically an open-air shopping center which features upscale specialty, dining, and entertainment stores, usually owned by national chains.

Power center

combine off-price stores and small stores with category killers.

Outlet center

feature discount and factory outlet stores carrying manufacturer brands.

atmospherics

the physical elements in a store's design that appeal to consumers' emotions and encourage buying; helps to create an image and position a retailer.

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