all the activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use.
retailers owned by a single person or partnership and not operated as part of a larger retail institution.
the amount of money the retailer makes as a percentage of sales after the cost of goods sold is subtracted.
Types of Retail Operations
Department Stores, Specialty Store, Supermarkets, Drugstores, Convenience Store, Discount Store, & Restaurants.
a department head who selects the merchandise for his or her department and may also be responsible for promotion and personnel.
a large, departmentalized, self-service retailer that specializes in food and some nonfood items.
the tendency to offer a wide variety of nontraditional good and services under one roof.
a miniature supermarket, carrying only a limited line of high-turnover convenience goods.
Full-Line Discount Store
a retailer that offers and carries a broad assortment of well-known, nationally branded "hard goods".
a retailing strategy using moderate to low prices on large quantities of merchandise and lower levels of service to stimulate high turnover of products.
a retail store that combines groceries and general merchandise goods with a wide range of services.
Specialty Discount Store
a retail store that offers a nearly complete selection of single-line merchandise and uses self-service, discount prices, high volume, and high turnover.
Warehouse Membership Clubs
limited-service merchant wholesalers that sell a limited selection of brand name appliances, household items, and groceries on a cash-and-carry basis to members, usually small businesses and groups.
a retailer that sells at prices 25 percent or more below traditional department store prices because it pays cash for its stock and usually doesn't ask for return privileges.
Types of Nonstore Retailing
Automatic Vending, Direct Retailing, Direct/Direct Response Marketing, & Electronic Marketing
the selling of products by representatives who work door-to-door, office-to-office, or at home sales.
Direct/Direct Response Marketing
techniques used to get consumers to make a purchase from their home, office, or other nonretail setting.
a type of shopping available to consumers with personal computers and access to the internet.
continuing relationship in which franchiser grants to a franchisee the business rights to operate or sell a product.
the originator of a trade name, product, methods of operation, and so on that grants operating rights to another party to sell its product.
a combination of the 6 P's. Product, Place, Promotion, Price, Presentation, and Personnel. To sell goods and services to the ultimate consumer.
the mix of products offered to the consumer by the retailer; also called the product assortment or merchandise mix.