Business Vocab 2
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Created by:
sfoxbeacon Teacher on April 2, 2012
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14 terms
Terms | Definitions |
|---|---|
 Private Distributor | a brand owned and initiated by wholesalers and retailers |
| Co-Branding | using two or more brands on one product,This works well when two or more companies brands complement each other |
| Extension | a branding strategy that uses an existing brand name for a new or improved product line |
| Trademark | the brand name, brand mark, trade character or a combination of these that is given legal protection |
| Generic | products that have no brand name |
| Brand name | the word, group of words, letters, or numbers that can be spoken |
| Brand | Name, term, design, or symbol that identifies a business or organization |
| licensing | the legal authorization by trademark brand owner to allow another company to use its brand, brand mark or trade character for a fee |
| brand mark | the part of a brand that is a symbol, design or distinctive coloring or lettering |
| package | the physical container or wrapping of a product |
| label | an information tag or imprinted message that is attached to a product or its package |
| mixed brand | a branding strategy used by companies offereing a combination of manufacturer, private and generic brands |
| trade name | identifies the company or division of a company |
| national | another term for producer name |
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