1.
accomodation: shaping an argument to a particular audience
2.
apology: a defense in speech or writing of one's beliefs
3.
authority: a citation used in defense or support
4.
claims/warrants: what the arguer is trying to prove
5.
deduction: the process of reasoning in which a conclusion follows necessarily from the stated premises; inference by reasoning from the general to the specific
6.
emotional appeal: tries to persuade the reader by using words that appeal to the audience's emotions rather then logic or reasoning
7.
ethical appeal: when a writer tries to persuade the audience to respect and believe him or her based on a presentation of image of self through the text.
8.
ethos: the qualities of character, intelligence, and goodwill in an arguer that contribute to the audience's acceptance of the claim
9.
generalization: idea that something is true about a whole group or large part of that group
10.
logical appeal: argument that uses reasons and objective evidence to reach the audience
11.
logos: the means of persuasion by demonstration of logical proof, real or apparent
12.
paradigm: model example, standard for comparison
13.
pathos: the means of persuasion that appeal to the audience's emotions
14.
refutation: an attack on an opposing view in order to weaken it, invalidate it, or make it less credible
15.
syllogism: logical formula consisting of a major premise, a minor premise and a conclusion; deceptive or specious argument (a=b, b=c, a=c)
