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5 Written Questions

5 Matching Questions

  1. synergy
  2. media
  3. audience objectives
  4. markets
  5. media planning
  1. a total effect is greater than the sum of its parts
  2. b to conceive, analyze, and select channels of communication that will direct advertising messages to the right people, in the right place, at the right time
  3. c includes all communications vehicles available to a marketer. radio, tv, magazines, outdoor, online, etc.
  4. d the various targets of a media plan
  5. e defines the specific types of people the advertiser wants to reach

5 Multiple Choice Questions

  1. markets, money, media, mechanics, and methodology
  2. variety of ways an advertisement can be presented
  3. potential exposures possible in that medium
  4. buying airtime on multiple networks to air them simultaneously
  5. another term for possible exposure of the advertising message to one audience member

5 True/False Questions

  1. media vehiclesvariety of ways an advertisement can be presented


  2. pulsingmixes continuous and flighting strategies. as the consumers purchasing cycle gets longer, this becomes more appropriate


  3. moneytotal effect is greater than the sum of its parts


  4. spillover medialocal media that many consumers in a neighboring country inadvertently receive


  5. brand development index (BDI)indicates the sales potential of a particular brand in a specific market area


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