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5 Written Questions

5 Matching Questions

  1. audience
  2. money
  3. roadblocking
  4. brand development index (BDI)
  5. mechanics
  1. a indicates the sales potential of a particular brand in a specific market area
  2. b total number of people or households exposed to a medium
  3. c variety of ways an advertisement can be presented
  4. d second M of the 5 M's, deals with how much to budget and where to allocate it
  5. e buying airtime on multiple networks to air them simultaneously

5 Multiple Choice Questions

  1. determines the potential of the whole product category
  2. defines the specific types of people the advertiser wants to reach
  3. indicates the incremental response to advertising actually diminishes, rather than builds, with repeated exposures
  4. concerns the advertising message and copy, as well as the medium
  5. measures the number or percentage of the audience who receive enough exposures to truly receive the message

5 True/False Questions

  1. cost per thousand (CPM)you find this by dividing the cost by the rating points

          

  2. continuityone way to stretch a slim budget, floods airways all at once for a short amount of time

          

  3. marketssecond M of the 5 M's, deals with how much to budget and where to allocate it

          

  4. message weightparticular magazines or shows- according to how well they "deliver" or expose the message to the media audience that most closely resembles the desired target consumer

          

  5. exposure valueconcerns the advertising message and copy, as well as the medium

          

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