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5 Written questions

5 Matching questions

  1. markets
  2. rating
  3. bursting
  4. television households (TVHH)
  5. message weight
  1. a the various targets of a media plan
  2. b households with tv sets
  3. c running the same commercial every half hour on the same network during prime time
  4. d total size of an audience for a set of ads or an entire campaign, because it gives some indication of the scope of the campaign in a given market
  5. e the percentage of homes (or individuals) exposed to an advertising medium

5 Multiple choice questions

  1. buying airtime on multiple networks to air them simultaneously
  2. count and verify the number of subscribers
  3. defines where, when, and how often advertising should appear
  4. markets, money, media, mechanics, and methodology
  5. includes all communications vehicles available to a marketer. radio, tv, magazines, outdoor, online, etc.

5 True/False questions

  1. audiencetotal number of people or households exposed to a medium


  2. continuous scheduleadvertising runs steadily and varies little oner the campaign period


  3. pulsingrunning the same commercial every half hour on the same network during prime time


  4. media vehiclesparticular magazines or shows- according to how well they "deliver" or expose the message to the media audience that most closely resembles the desired target consumer


  5. methodologythe overall strategy of selecting and scheduling media vehicles to achieve the desired message weight, reach, frequency, and continuity objectives


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