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5 Written questions

5 Matching questions

  1. five M's
  2. pulsing
  3. media
  4. gross impressions
  5. rating
  1. a markets, money, media, mechanics, and methodology
  2. b includes all communications vehicles available to a marketer. radio, tv, magazines, outdoor, online, etc.
  3. c potential exposures possible in that medium
  4. d mixes continuous and flighting strategies. as the consumers purchasing cycle gets longer, this becomes more appropriate
  5. e the percentage of homes (or individuals) exposed to an advertising medium

5 Multiple choice questions

  1. count and verify the number of subscribers
  2. the various targets of a media plan
  3. one way to stretch a slim budget, floods airways all at once for a short amount of time
  4. defines the specific types of people the advertiser wants to reach
  5. a combination of media

5 True/False questions

  1. continuitythe duration of an advertising message or campaign over a given period of time

          

  2. opportunity to see (OTS)another term for possible exposure of the advertising message to one audience member

          

  3. roadblockingone way to stretch a slim budget, floods airways all at once for a short amount of time

          

  4. attention valueconcerns the advertising message and copy, as well as the medium

          

  5. media planningto conceive, analyze, and select channels of communication that will direct advertising messages to the right people, in the right place, at the right time

          

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