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5 Written questions

5 Matching questions

  1. distribution objectives
  2. television households (TVHH)
  3. bursting
  4. continuity
  5. circulation
  1. a count and verify the number of subscribers
  2. b households with tv sets
  3. c running the same commercial every half hour on the same network during prime time
  4. d the duration of an advertising message or campaign over a given period of time
  5. e defines where, when, and how often advertising should appear

5 Multiple choice questions

  1. total number of different households or people exposed at least once to an ad or campaign during a given time period (usually four weeks).
  2. the product concept, target audience, advertising message, and communications media
  3. includes all communications vehicles available to a marketer. radio, tv, magazines, outdoor, online, etc.
  4. particular magazines or shows- according to how well they "deliver" or expose the message to the media audience that most closely resembles the desired target consumer
  5. potential exposures possible in that medium

5 True/False questions

  1. effective reachmeasures the number or percentage of the audience who receive enough exposures to truly receive the message


  2. roadblockingbuying airtime on multiple networks to air them simultaneously


  3. recency planningbased on "the sensible idea that most advertising works by influencing the brand choice of consumers who are ready to buy"


  4. gross rating points (GRP)you find this by dividing the cost by the rating points


  5. exposure valueconcerns the advertising message and copy, as well as the medium


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