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5 Written questions

5 Matching questions

  1. cost per point (CPP)
  2. advertising impression
  3. flighting
  4. blinking
  5. five M's
  1. a markets, money, media, mechanics, and methodology
  2. b you find this by dividing the cost by the rating points
  3. c possible exposure of the advertising message to one audience member
  4. d one way to stretch a slim budget, floods airways all at once for a short amount of time
  5. e alternates periods of advertising with periods of no advertising

5 Multiple choice questions

  1. total number of people or households exposed to a medium
  2. to conceive, analyze, and select channels of communication that will direct advertising messages to the right people, in the right place, at the right time
  3. advertising runs steadily and varies little oner the campaign period
  4. indicates the sales potential of a particular brand in a specific market area
  5. indicates the incremental response to advertising actually diminishes, rather than builds, with repeated exposures

5 True/False questions

  1. media vehiclesvariety of ways an advertisement can be presented


  2. mechanicsvariety of ways an advertisement can be presented


  3. continuitythe duration of an advertising message or campaign over a given period of time


  4. creative mixthe product concept, target audience, advertising message, and communications media


  5. methodologyincludes all communications vehicles available to a marketer. radio, tv, magazines, outdoor, online, etc.


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