The mental activities associated with thinking, knowing, remembering, and communicating.
A mental grouping of similar objects, events, ideas, or people.
Examples of concepts...
The concept of a chair, ball, throwing a ball, etc.
How do we form concepts?
*By organizing them into hierarchies (e.g., cab driver dividing area into sectors -> neighborhood -> blocks)
*By definition (told a triangle has three sides will form our concept of triangle)
A mental image or best example of a category. Matching new items to a prototype provides a quick and easy method for sorting items into categories.
Example of prototype..
A typical bird will better match our prototype than a penguin.