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devise

to invent something new or new way of doing something

confine

to keep inside the limits of a particular activity, subject,...

segment

a part of something that is separate from the other parts

lever

an action that is used to put pressure on someone to do something they don't want

helpline

a telephone service that provides advice and information about a particular problem

guerrilla marketing

marketing that uses unusual methods to achieve the greatest effect for the smallest amount of money

viral marketing

a way of advertising that people will pass along a message to others

subliminal

affecting your mind even though you are not aware of it

defy (belief)

to be impossible to believe, explain, describe

scent

a pleasant smell

entice

to persuade someone to do something by offering them something

spoof

a humorous copy of a film, movie that exaggerate its main features

pass on

to give something to someone after receiving or using it

trolley

a small vehicle with wheels to carry things

endorse

to say in an advertisement that you use and like a product so that people will want to buy it

covert advertising

when a product is placed in a film

virtual advertising

digitally inserting an advert into a TV program

ceaseless

not stopping

intrusive

too noticeable in an annoying way

tempting

attractive

outlet

a shop or store that sell goods

acquisition

the act of getting something

component

one of several parts of which something is made

consumer durables

goods which are expected to last for a long time after they have been bought

expertise

expert knowledge or skill in a particular subject, activity or job

deploy

to use something effectively

pursue

to do or try to achieve something over a period of time

delegate

to give part of your work, power or authority to someone in a lower position than you

contingency

an event that may or may not happen

maneuver

a clever plan, action or movement that is used to give someone an advantage

instinctive

based on instinct, not thought or training

fragrance

a liquid that you put on your skin in order to make yourself smell nice

flee

to leave a person or a place very quickly

horde

a large crowd of people

battery

a large number of things or people of the same thing

customize

change something to suit the needs of the owner

franchise

formal permission given by a company to someone who wants to sell its goods or services

mailshot

advertising that is sent to a large number of people at the same time by mail

hoarding

a large board on the outside of a building or at the side of the road, used for putting advertisements on

cross-promotion

where you buy one product,you are recommended to buy another product that may go with it

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