adver ch 11 pt 1
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7 terms
Terms | Definitions |
|---|---|
 creativity and impact, coverage and cost effectiveness, captivity and attention, selectivity, and flexibility | advantages of television advertising (cicecasf) |
| costs, lack of selectivity, fleeting message, clutter, limited viewer attention, distrust and negative evaluation | disadvantages of tv advertising (clfcldn) |
| zipping | occurs when viewers fast forward through commercials |
| zapping | changing channels to avoid commercials. |
| young adults/men | this age group/gender zips and zaps the most |
| television network | assembles a series of affiliated local tv stations to which it supplies programming and services |
| up front market | a buying period that occurs before the tv season begins |
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