All the activities needed to move goods and services from the producer to the consumer.
The role of the consumer as ruler of the market when determining the types of goods and services produced.
The amount of satisfaction one gets from a good or services.
Gathering, recording, and analyzing data about the types of goods and services that people want.
Information gathered by researchers about possible users of a products based on such characteristic as age, gender, income, education, and location.
Offering a product for sale in a small area for a limited period of time to see how well it sells before offering it nationally.
Practice of setting prices close to those charged by other companies selling similar products.
Selling a new product at a low price to attract customers away form an establishment product.
Use of advertising to inform consumers that a new or improved product or service is available and to persuade them to purchase it.
Type of promotion using a mailer that usually includes a letter describing the product or service and an order blank or application.
Product Life Cycle
Series of stages that a product goes through from first introduction to complete withdrawal from the market.
Channels of distribution
Routes by which goods are moved from producers to consumers.
Businesses that purchase large quantities of goals form producers for resale to other businesses
Businesses that sell consumer goods directly to the public.
Business transactions conducted over computer networks, in particular the World Wide Web.
Created by production, is the conversion of new materials to finished goods.
Created by having a good available where a consumer wants to buy it.
Is created by having a good available when a consumer whats to buy it.
Is the satisfaction one receives from simply owning the good.
Grocery store; product sold at a low cost to generate business
Retailer sells product, however didn't purchase it.
A refund of some fraction of the amount paid.
Guarantees made by a seller that an article, good or service will conform to certain standard or will operate in a certain manner.