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7 Written Questions

6 Multiple Choice Questions

  1. Threat of Substitute products, Bargaining power of supplier, bargaining power of buyer, threat of new entry, Rivalry among existing competitors.
  2. Having the ability to transform inputs into goods and services at a maximum profit on a sustained basis better than one's competitors. You want to be in imperfect competition
  3. Set of goals and policies designed to achieve competitive adv in a particular marketplace.
  4. Explains the essence of an organization-- why it exists, what it wants to be, who serves it, and why it should continue. contains:purpose, value, place in the world.
  5. ID keys sources of competitive adv. in terms of cost of differentiation for a particular product/market.
  6. Unique Products/ Services/ Delivery Channel... EX... (Toyota quality"residual value", Amazon, Zappos "no shipping", Weber Grills, lexus, Ralph lauren, rolex, Neiman Marcus.)))

6 True/False Questions

  1. BCG MatrixSet of goals and policies designed to achieve competitive adv in a particular marketplace.

          

  2. Environmental SectorsHuman Resources, Raw Materials, Financial Resources, consumer Mrkts, Technology Sector, Industry Sector, ****Economics and Government Sectors----Most important are the last two. All of this is analyzed by SWOT.

          

  3. Three Grand StrategiesCost Leadership, Differentiation, Focus

          

  4. Functional strategies/ tacticsExplains the essence of an organization-- why it exists, what it wants to be, who serves it, and why it should continue. contains:purpose, value, place in the world.

          

  5. FocusUnique Product within a semented niche.. Particular product, end-user, or geography.. EX.. Rolls Royce, Ferrari, High end Golf courses, Tag Hauer, Edward Jones))

          

  6. Cost LeadershipSelling your product at lower cost, High volume sales. Perceived value (price vs quality) EX...(State University, Jet Blue, Kia, Old Navy, TImex))

          

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