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7 Written questions

6 Multiple choice questions

  1. this is important because each sector this analyzes represent an important segment of the environment that potentially influences the survival and effectivenes of the organization.
  2. Future objectives, current strategy, assumptions, capabilities.
  3. What business are we in? Allocation of resources among business units. Ex. Pepsi Co
  4. Boston Consulting Group Matrix. Positioning Chart for your industry(Cow=low growth, high market share)(DoG=low growth, low mrkt share *Dump the Dogs)(Question Marks??? =low mrkt share, high growth rate-- --Ask urself if you think the product is worth investing into)(Stars** High, high -take cash they need cash to keep growing, Marvel is a star, all stars become cash cows as the markets mature.)
  5. Human Resources, Raw Materials, Financial Resources, consumer Mrkts, Technology Sector, Industry Sector, ****Economics and Government Sectors----Most important are the last two. All of this is analyzed by SWOT.
  6. Unique Product within a semented niche.. Particular product, end-user, or geography.. EX.. Rolls Royce, Ferrari, High end Golf courses, Tag Hauer, Edward Jones))

6 True/False questions

  1. StrategyUnique Product within a semented niche.. Particular product, end-user, or geography.. EX.. Rolls Royce, Ferrari, High end Golf courses, Tag Hauer, Edward Jones))

          

  2. Three Grand StrategiesWhat business are we in? Allocation of resources among business units. Ex. Pepsi Co

          

  3. Mission StatementsExplains the essence of an organization-- why it exists, what it wants to be, who serves it, and why it should continue. contains:purpose, value, place in the world.

          

  4. Strategic MGMT processSet of goals and policies designed to achieve competitive adv in a particular marketplace.

          

  5. Stuck in the Middlenot fully committed to one of the 3 generic strategies.. EX (Sears, target, mid price golf courses), starbucks now.

          

  6. Cost LeadershipSelling your product at lower cost, High volume sales. Perceived value (price vs quality) EX...(State University, Jet Blue, Kia, Old Navy, TImex))

          

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