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7 Written questions

6 Multiple choice questions

  1. Cost Leadership, Differentiation, Focus
  2. ID the Organization's misson and objectives, Analyze the Environment or Analyze the organizations resources. --->Formulate strategy, Implement strategy, Evaluate and monitor results.
  3. Threat of Substitute products, Bargaining power of supplier, bargaining power of buyer, threat of new entry, Rivalry among existing competitors.
  4. ID keys sources of competitive adv. in terms of cost of differentiation for a particular product/market.
  5. Selling your product at lower cost, High volume sales. Perceived value (price vs quality) EX...(State University, Jet Blue, Kia, Old Navy, TImex))
  6. Set of goals and policies designed to achieve competitive adv in a particular marketplace.

6 True/False questions

  1. SWOT analysisFuture objectives, current strategy, assumptions, capabilities.


  2. Environmental ScanningHuman Resources, Raw Materials, Financial Resources, consumer Mrkts, Technology Sector, Industry Sector, ****Economics and Government Sectors----Most important are the last two. All of this is analyzed by SWOT.


  3. Environmental Sectorsthis is important because each sector this analyzes represent an important segment of the environment that potentially influences the survival and effectivenes of the organization.


  4. Mission StatementsS+W= Strengths and Weaknesses of the Oranization, O+T= opportunities and threats of the Environment. This analysis is to identify sources of Competitive advantage.


  5. Stuck in the Middlenot fully committed to one of the 3 generic strategies.. EX (Sears, target, mid price golf courses), starbucks now.


  6. Functional strategies/ tacticsExplains the essence of an organization-- why it exists, what it wants to be, who serves it, and why it should continue. contains:purpose, value, place in the world.


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