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7 Written questions

6 Multiple choice questions

  1. ID keys sources of competitive adv. in terms of cost of differentiation for a particular product/market.
  2. Future objectives, current strategy, assumptions, capabilities.
  3. this is important because each sector this analyzes represent an important segment of the environment that potentially influences the survival and effectivenes of the organization.
  4. not fully committed to one of the 3 generic strategies.. EX (Sears, target, mid price golf courses), starbucks now.
  5. Explains the essence of an organization-- why it exists, what it wants to be, who serves it, and why it should continue. contains:purpose, value, place in the world.
  6. Selling your product at lower cost, High volume sales. Perceived value (price vs quality) EX...(State University, Jet Blue, Kia, Old Navy, TImex))

6 True/False questions

  1. SWOT analysisSet of goals and policies designed to achieve competitive adv in a particular marketplace.

          

  2. StrategyUnique Product within a semented niche.. Particular product, end-user, or geography.. EX.. Rolls Royce, Ferrari, High end Golf courses, Tag Hauer, Edward Jones))

          

  3. Competitive ADVFuture objectives, current strategy, assumptions, capabilities.

          

  4. Corporate StrategySet of goals and policies designed to achieve competitive adv in a particular marketplace.

          

  5. Strategic MGMT processSet of goals and policies designed to achieve competitive adv in a particular marketplace.

          

  6. Three Grand StrategiesWhat business are we in? Allocation of resources among business units. Ex. Pepsi Co

          

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