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7 Written questions

6 Multiple choice questions

  1. Boston Consulting Group Matrix. Positioning Chart for your industry(Cow=low growth, high market share)(DoG=low growth, low mrkt share *Dump the Dogs)(Question Marks??? =low mrkt share, high growth rate-- --Ask urself if you think the product is worth investing into)(Stars** High, high -take cash they need cash to keep growing, Marvel is a star, all stars become cash cows as the markets mature.)
  2. Threat of Substitute products, Bargaining power of supplier, bargaining power of buyer, threat of new entry, Rivalry among existing competitors.
  3. S+W= Strengths and Weaknesses of the Oranization, O+T= opportunities and threats of the Environment. This analysis is to identify sources of Competitive advantage.
  4. Set of goals and policies designed to achieve competitive adv in a particular marketplace.
  5. Having the ability to transform inputs into goods and services at a maximum profit on a sustained basis better than one's competitors. You want to be in imperfect competition
  6. What business are we in? Allocation of resources among business units. Ex. Pepsi Co

6 True/False questions

  1. FocusSet of goals and policies designed to achieve competitive adv in a particular marketplace.

          

  2. Cost LeadershipSelling your product at lower cost, High volume sales. Perceived value (price vs quality) EX...(State University, Jet Blue, Kia, Old Navy, TImex))

          

  3. Mission StatementsS+W= Strengths and Weaknesses of the Oranization, O+T= opportunities and threats of the Environment. This analysis is to identify sources of Competitive advantage.

          

  4. Competitor AnalysisFuture objectives, current strategy, assumptions, capabilities.

          

  5. Business Unit StrategyID keys sources of competitive adv. in terms of cost of differentiation for a particular product/market.

          

  6. Functional strategies/ tacticsExplains the essence of an organization-- why it exists, what it wants to be, who serves it, and why it should continue. contains:purpose, value, place in the world.

          

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