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7 Written Questions

6 Multiple Choice Questions

  1. Corporate Strategy, Business Unit Strategy, Functional strategy/tactics
  2. Future objectives, current strategy, assumptions, capabilities.
  3. Unique Products/ Services/ Delivery Channel... EX... (Toyota quality"residual value", Amazon, Zappos "no shipping", Weber Grills, lexus, Ralph lauren, rolex, Neiman Marcus.)))
  4. What business are we in? Allocation of resources among business units. Ex. Pepsi Co
  5. Having the ability to transform inputs into goods and services at a maximum profit on a sustained basis better than one's competitors. You want to be in imperfect competition
  6. Cost Leadership, Differentiation, Focus

6 True/False Questions

  1. Environmental SectorsHuman Resources, Raw Materials, Financial Resources, consumer Mrkts, Technology Sector, Industry Sector, ****Economics and Government Sectors----Most important are the last two. All of this is analyzed by SWOT.

          

  2. FocusUnique Product within a semented niche.. Particular product, end-user, or geography.. EX.. Rolls Royce, Ferrari, High end Golf courses, Tag Hauer, Edward Jones))

          

  3. Cost LeadershipSelling your product at lower cost, High volume sales. Perceived value (price vs quality) EX...(State University, Jet Blue, Kia, Old Navy, TImex))

          

  4. Business Unit StrategyWhat business are we in? Allocation of resources among business units. Ex. Pepsi Co

          

  5. BCG MatrixSet of goals and policies designed to achieve competitive adv in a particular marketplace.

          

  6. SWOT analysisS+W= Strengths and Weaknesses of the Oranization, O+T= opportunities and threats of the Environment. This analysis is to identify sources of Competitive advantage.

          

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