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7 Written Questions

6 Multiple Choice Questions

  1. Set of goals and policies designed to achieve competitive adv in a particular marketplace.
  2. Cost Leadership, Differentiation, Focus
  3. Selling your product at lower cost, High volume sales. Perceived value (price vs quality) EX...(State University, Jet Blue, Kia, Old Navy, TImex))
  4. ID the Organization's misson and objectives, Analyze the Environment or Analyze the organizations resources. --->Formulate strategy, Implement strategy, Evaluate and monitor results.
  5. What business are we in? Allocation of resources among business units. Ex. Pepsi Co
  6. Boston Consulting Group Matrix. Positioning Chart for your industry(Cow=low growth, high market share)(DoG=low growth, low mrkt share *Dump the Dogs)(Question Marks??? =low mrkt share, high growth rate-- --Ask urself if you think the product is worth investing into)(Stars** High, high -take cash they need cash to keep growing, Marvel is a star, all stars become cash cows as the markets mature.)

6 True/False Questions

  1. Functional strategies/ tacticsExplains the essence of an organization-- why it exists, what it wants to be, who serves it, and why it should continue. contains:purpose, value, place in the world.


  2. Competitor AnalysisS+W= Strengths and Weaknesses of the Oranization, O+T= opportunities and threats of the Environment. This analysis is to identify sources of Competitive advantage.


  3. Competitive ADVHaving the ability to transform inputs into goods and services at a maximum profit on a sustained basis better than one's competitors. You want to be in imperfect competition


  4. Environmental Sectorsthis is important because each sector this analyzes represent an important segment of the environment that potentially influences the survival and effectivenes of the organization.


  5. Stuck in the Middlenot fully committed to one of the 3 generic strategies.. EX (Sears, target, mid price golf courses), starbucks now.


  6. Porter's 5 force modelThreat of Substitute products, Bargaining power of supplier, bargaining power of buyer, threat of new entry, Rivalry among existing competitors.


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