| Term | Definition |
|---|
| 3-D | a special formatting style that creates the illusion of depth, height, and width |
| alignment | the placement of text or graphics on a line (right, left, center, or justified) |
| Asymmetrical balance | the type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight; a "felt" equilibrium or balance between the parts of a composition rather than actual equilibrium or balance |
| balance | a feeling of equality of weight, attention, or attraction of the various elements within a production as a means of accomplishing unity |
| color | the design principle that relates to color combinations, colored type, and the psychology of color |
| consistency | maintaining the same layout and style throughout the presentation, i.e. fonts, colors, spacing, graphic elements, etc |
| contour | a special formatting style that shapes or guides text around a shape, line, or other element |
| contrast | the differences in values, colors, textures, shapes, and other elements within a presentation |
| dingbats | typefaces that consist of graphic symbols or ornaments, rather than letters or numbers |
| display font | fonts designed to attract attention |
| flow | the visual path created by the arrangements of elements |
| focal point | the visually dominant elements in a presentation; the center of interest |
| font | a family of alphabetic characters, numbers, punctuation marks and other symbols that share a consistent design; often used synonymously with typeface |
| point | a unit of measurement used to describe the size of text; one point = 1/72 of an inch |
| repetition | the use of the same visual effect a number of times in the same project |
| reverse type | special formatting style that uses light color text on a dark background |
| sans serif | fonts that do not have tails or strokes at the end of the characters |
| serif | fonts that have a tail or stroke at the end of some characters |
| shadow | a formatting style that adds depth to text or other objects, making them appear more three-dimensional 20. Font – a family of alphabetic characters, numbers, punctuation marks and other symbols that share a consistent design; often used synonymously with typeface Small cap – a formatting style that displays uppercase letters in a smaller size than the regular uppercase letters, typically |
| small cap | a formatting style that displays uppercase letters in a smaller size than the regular uppercase letters, typically the height of lowercase letters in that font |
| symmetrical balance | type of balance that occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis |
| text wrap | a special formatting style that allows text to flow around an image |
| texture | a special formatting style that creates the illusion of actual textures such as wood, metal, objects in nature, etc. |
| typeface | a family of alphabetic characters, numbers, punctuation marks and other symbols that share a consistent design; often used synonymously with font |
| typography | the study of all elements of type as a means of visual communication; includes the shape, size, and spacing of characters |
| unity | the combination of all elements working together to achieve a sense of harmony in your design; grouping related items close together |
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