5 Written Questions

1. banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and a motto
2. the bulk of the publication; articles and news items
3. A smaller self-contained story inside a larger one which may or may not be related, usually boxed with its own headline and set off from the main text
4. use fonts, styles, leading, kerning, and tracking to adjust spacing and develop the document's personality
5. circle or bubble enclosing copy in an illustration; often used in cartoons

5 Matching Questions

1. Kicker
2. Grid
3. Jumpline
4. End sign
5. Pull-quote

1. a words positioned above a headline, usually as a lead-in or teaser
2. b desktop publishing tool used to ensure consistent placement of logos, graphics, and other objects throughout multiple documents, such as a print media kit
3. c a symbol, such as a wingding, that indicates the end of an article
4. d a small section of text "pulled out and quoted" in a larger font size; used to draw attention
5. e line at the end of a continuing article that tells readers which page to refer to for the rest of the article

5 Multiple Choice Questions

1. name of author or contributor of photo or article, usually placed just below the headline or photo or at the end of the article
   1. Body
   2. Byline
   3. Bleed
   4. Jumpline
2. also called call-out, label used to identify parts of an illustration; can be in the form of a text box or a balloon
   1. Balloon
   2. Art
   3. Caption
   4. End sign
3. lines that control the flow of text within columns and keep text out of the gutter (space between columns)
   1. Ruler guides
   2. Margin guides
   3. Guides
   4. Column guides
4. dark background and light text; used for emphasis
   1. Ruler guides
   2. Nameplate
   3. Template
   4. Reverse text
5. includes items and formats common to every page; used to maintain layout consistency
   1. Nameplate
   2. Master page
   3. Watermark
   4. Masthead

5 True/False Questions

1. Text box → A standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins

   True        False

2. Art → desktop publishing tool used to ensure consistent placement of logos, graphics, and other objects throughout multiple documents, such as a print media kit

   True        False

3. Masthead → A smaller self-contained story inside a larger one which may or may not be related, usually boxed with its own headline and set off from the main text

   True        False

4. Running headers → running text at the bottom of a document used to indicate dates, page numbers, running titles

   True        False

5. Headings and Subheadings → use font sizes and styles to differentiate between main and subheadings; use a consistent set for each

   True        False