12. Marketing Channels and Supply Chain Management
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Created by:
mzubc on April 22, 2012
Subjects:
COMM 296 - Introduction to Marketing
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13 terms
Terms | Definitions |
|---|---|
 Distribution | Movement of goods and services from producer to customers. |
| Marketing (Distribution) Channel | System of marketing institutions that enhances the physical flow of goods and services, along with ownership title, from producer to consumer or business user. |
| Logistics | Process of coordinating the flow of information, goods, and services among members of the distribution channel. |
| Supply-Chain Management | Control of the activities of purchasing, processing, and delivery through which raw materials are transformed into products and made available to final consumers. |
| Physical Distribution | Broad range of activities aimed at efficient movement of finished goods from the end of the production line to consumer. |
| Electronic Storefront | Online store where customers can view and order merchandise much like window shopping at traditional retail establishments. |
| Direct Channel | Marketing channel that moves goods directly from a producer to the business purchaser or ultimate user. |
| Dual Distribution | Network that moves products to a firm's target market through more than one marketing channel. |
| Intensive Distribution | Distribution of a product through all available channels. |
| Selective Distribution | Distribution of a product through a limited number of channels. |
| Exclusive Distribution | Distribution of a product through a single wholesaler or retailer in a specific geographic region. |
| Channel Captain | Dominant and controlling member of a marketing channel. |
| Grey Goods | Goods produced for sale in one market and then diverted to another market. |
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