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How was SATC2 marketed... - Promotion for the film began in December 2009, when the official teaser poster was released online, featuring Carrie in a white dress and gold sunglasses which reflect a Moroccan backdrop, and the tagline "Carrie On", a similar pun of the lead character's name as "Get Carried Away" from the first film. - The same image and tagline was used for the launch of the official Sex and the City 2 website, also launched in December 2009. - The teaser trailer for the film premiered online on December 22, 2009. - In March 2010, new promotional stills were released, predominantly featuring scenes from the Moroccan portion of the film. - Also in March, Sarah Jessica Parker, Kristen Davis and Cynthia Nixon attended ShoWest 2010 in Las Vegas to premiere the full length trailer and discuss the film. - The full theatrical trailer premiered on Entertainment Tonight and online on April 8, 2010, featuring current New York City-themed hit "Empire State of Mind" by Jay-Z and Alicia Keys as well as Australian R&B/Pop singer, Ricki-Lee Coulter's platinum selling hit, "Can't Touch It". - A full scale promotional tour with all key cast members - including television, press conference and print - commenced in early May 2010, and continued throughout the film's release, encompassing many different countries and cities. - The New York City premiere of the film was held on 24 May 2010. - The Sex and the City 2 original motion picture soundtrack was released on May 25, 2010. However, "Empire State of Mind" by Jay-z and Alicia Keys doesn't appear on the soundtrack despite featuring in the film and the trailer. The website "www.sexandthecitymovie.com" was used to promote the film... - and still incorporates a wide range of features which allow the film to be promoted long after its release. However, the focus now seems to be on the DVD release. The "special features" section of the website... - Lists all the special features that are included on the Blu-Ray and the DVD versions of the film. The "cast and crew" section of the website... - Features detailed information on each of the actors and also the crew members such as the directors, producers and editors. This allows people to gain a deeper understanding of the team members, their previous work and their personal lives. The "photos" section of the website... - Includes an album of photos which are all shots taken from the film itself. This may allow audiences to relive their favourite moments or take a glimpse into what they might expect from the film The "downloads" section of the website... - Includes a variety of downloadable content such as: screensavers, icons, wallpapers and an iGoogle theme. The "videos" section of the website... - Includes the theatrical trailer which gives people who haven't seen the film a preview of what the film is about. The "soundtrack" section of the website... - Includes all the tracks listed on the soundtrack and a preview is allowed for some to give the audience a taste of what it sounds like or to identify a song they enjoyed from the film. There is also links to Amazon.com and iTunes where they can purchase the soundtrack. There are also various interactive sections of the website... - The interactive "Sex and the City" map section allows audiences to type in their favourite location and find nearby shops, bars, restaurants and cinemas. - The interactive "iTrailer" section allows audience members to view the theatrical trailer, but also click on certain things throughout in order to gain information about them (e.g. if you click on Penelope Cruz it tells you about how she has a cameo role in the film.) - The interactive "closet" section allows audience members to click on certain outfits in an interactive wardrobe and discover more about them. This is likely to seem appealing to women who would want to emulate the look of the favourite stars from the movie. The "shop" section of the website... - Allows people to look at Sex and the City 2 merchandise and provides them with links to places they can buy such items. These include: clothing, jewellery and DVDs. SATC2 also has a variety of merchandise which can be bought on the HBO website... - There are a variety of Sex and the City T-shirts sold - There are a variety of Sex and the City body lotions, including "gold" and "by night" - There are a variety of Sex and the City perfumes, including "gold" and "by night" - There is a pair of Sex and the City Carrie after party shoes - There is a grey leopard print Sex and the City scarf - There is a Sex and the City "famous quotes" tote bag - There is a Sex and the City 2: official companion book, which provides an all access tour of the movie making process. The appeal of SATC2 was clearly global... - As well as having an official site in English, there are also two other sites in Japanese and French which shows that Sex and the City 2 is enjoyed by audiences in foreign countries as well as just the UK and the U.S. - Sex and the City 2 was released in around 50 countries across the globe between May and June 2010. This shows that there was a strong global appeal for the movie. - In its opening weekend, as well as making $37 million from audiences in the USA, it made £6.1 million the UK and $3.7 million in Russia. Filming in New York was postponed until the end of July... - As Emirati authorities refused clearance for filming in the emirate. As a result, the Abu Dhabi segment of the film was filmed in Morocco. All four leading ladies and other cast and crew were photographed filming scenes in Morocco in November 2009, where they had originally planned to shoot for 13 days, which had to be extended to almost six weeks. The BBFC gave the film the following rating... - The film was classified '15' for strong language, sex and sex references. - The film was passed with no cuts made The film contains seven uses of strong language... - These exceed the BBFC's '12A'/'12' Guidelines which state that 'The use of strong language (for example, 'f*ck') must be infrequent' but are permissible at '15', where the Guidelines allow for 'frequent use of strong language'. There are two strong sex scenes in the film... - The first occurs at a wedding, when guests outside are disturbed by loud moans coming from a room above them, where two characters are engaged in some athletic intercourse. The bedposts bang against the wall and the shot widens to reveal the pair lying naked on the bed, him thrusting on top of her. The scene is strong, but is brief and comic in intent. - The second sex scene involves the same woman having sexual intercourse with a different man on the bonnet of a car. Again, there's a lot of orgasmic moaning and we see some thrusting male buttocks. However, the camera quickly moves upwards as fireworks explode behind them. Both scenes are permissible at '15' where the Guidelines state that 'Sexual activity may be portrayed without strong detail'. The film also contains some strong sex references... - These include a woman smoking a shisha in a suggestive manner and talking about having had 'four people in my bed'. - The woman also spots the members of the Australian rugby team and laments that there's "A whole load of testosterone from down under and I'm feeling nothing down under". - She also refers to a man she meets in the desert as "Lawrence of my labia". The man tells her that "If we were in Paris or Madrid, I would have my hand down your blouse, touching your nipples", before standing up with an erection evident in his trousers. - At '15', the Guidelines allow for 'strong verbal references to sexual behaviour'. There are a couple of references to drugs in the film... - With a character stating that he "had some peyote once in Arizona that blew my head off" and another man talking about "that summer when I got hooked on coke". However, it transpires he's talking about the soft drink rather than the drug. Distribution... - Sex and the City 2 was released on DVD, iTunes and Blu-ray on October 26, 2010, in the US and November 29, 2010, in the UK. - The film was distributed by Warner Bros. Pictures.