Principles of Marketing - 8
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Created by:
tofugirlx3 on April 23, 2012
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Description:
Services Marketing
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4 terms
Terms | Definitions |
|---|---|
 7 P's of Marketing Services | Product, Price, Promotion, Place (distribution), People, Physical evidence, Process |
| People | All human actors who play a party in service delivery and thus influence the buyer's perceptions |
| Physical evidence | The environment in which the service is delivered and where the firm and customer interact, and any tangible components that facilitate performance or communication of the service |
| Process | The actual procedures, mechanisms, and flow of activities by which the service is delivered |
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