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Services Marketing

7 P's of Marketing Services

Product, Price, Promotion, Place (distribution), People, Physical evidence, Process

People

All human actors who play a party in service delivery and thus influence the buyer's perceptions

Physical evidence

The environment in which the service is delivered and where the firm and customer interact, and any tangible components that facilitate performance or communication of the service

Process

The actual procedures, mechanisms, and flow of activities by which the service is delivered

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