Advertising vocabulary
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Created by:
shania0647 on April 23, 2012
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18 terms
Terms | Definitions |
|---|---|
 publicity | Type of promotion that relies on public relations effect of a news story carried usually free by mass media. |
| media | Communication channels through which news, entertainment, education, data, or promotional messages are disseminated. |
| corporate image | Mental picture that springs up at the mention of a firm's name. |
| promotional advertising | That is aimed at informing the prospects about special discounts, sale, or schemes. |
| institutional advertising | The promotional message aimed at creating an image, enhancing reputation, building goodwill, or advocating an idea or the philosophy of an organization, instead of sales promotion. |
| print media | The industry associated with the printing and distribution of news through newspapers and magazines. |
| broadcast media | Spreading an advertising message or signal over a wide area (or to all connected devices) without specific targeting. |
| specialty media | Relatively permanent promotional message printed on small, handy items such as bags, calendars, cups, diaries, etc., given away as gifts to serve as reminders. |
| direct mail | Direct marketing method in which carefully targeted prospects (chosen on the basis of age, income, location, profession, buying pattern, etc.) are presented with custom tailored offers for goods or services via ordinary mail or email. |
| outdoor advertising | Advertising on bill boards or signboards, outside of a building and often by the roadside. |
| transit advertising | Advertising that appears inside and outside on public transport vehicles, in waiting areas, and at stations and terminals. |
| circulation | Average number of the copies of a publication distributed in a standard period such as day, week, or month. |
| prime time | Part of daily broadcast time during which the number of listeners or viewers is the highest. |
| infomercial | Feature-program length (usually 15 to 30 minutes duration) commercial presented more as a talk show than a promotion. |
| classified ads | Small messages grouped under a specific heading (classification) such as automobiles, employment, real estate, in a separate section of a newspaper or magazine. |
| display ads | Usually any print advertisement other than a classified advertisement. |
| run of schedule | Airing time of a commercial on a radio or TV left to the discretion of the station. |
| press release | Written, audio taped, or video taped matter about a book, event, person, or program, presented by its promoters or principals to the media for editorial comment and free coverage. |
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