Ch.8 RM
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8 terms
Terms | Definitions |
|---|---|
 What is an omnibus survey? | Large-scale study that covers a range of topics in single survey |
| What are the three main features of survey research? | Versatility,Efficiency,Generalizability |
| Likert "Questions" | Usually framed as declarative statements - not questions |
| Filter question | question asked to establish whether concept is applicable |
| Skip pattern | Questions skipped by respondents to whom they are not applicable |
| Contingent questions | Question or set of questions answered only by respondents to whom they are applicable |
| What is the minimally acceptable response rate? | 70% |
| What are the ethical issues surrounding survey research? | Dealing with Sensitive Subjects, Harm |
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