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why media matters shapes our perceptions of others by the way we portray them and our agenda ( what we deem important) why race/gender matters stereotypes affect how these issues are portrayed in the media audience those who use the mediated messages and how they are affected by them content the content of the mediated messages production those who create and produce or disseminate mediated messages symbolic annihilation the media does not represent some groups at all intersectionality how our multiple identities affect our interactions with others? social construction of reality negotiating one's identity within a social context (ex: what does it mean to be a black, female, buddhist?) discourse how do scholars write or discuss social phenomenon such as race and sexism? ideology deeply held beliefs or ideas about how the world should be framing the formulation of plans and important details cultural / social identity is the (feeling of) identity of a group or culture, or of an individual as far as he is influenced by his belonging to a group or culture race concept of dividing people into populations or groups on the basis of various sets of characteristics and beliefs about common ancestry ethnicity a population of human beings whose members identify with each other, usually on the basis of a presumed common genealogy or ancestry dominant ideology set of common values and beliefs shared by most people in a given society critical thinking consists of mental processes of discernment, analyzing and evaluating prejudice injury or damage resulting from some judgment or action of another in disregard of one's rights discrimination a behaviour (an action), with reference to unequal treatment of people because they are members of a particular group stereotypes ideas about people of other particular groups, based primarily on membership in that group