| Term | Definition |
|---|
| media matter | help to shape our perceptions of others by the way they portray them; they shape the agenda |
| race and gender matter | we live in a gender-conscious and race-conscious society where stereotypes abound |
| complex media system | includes production/producers, content, audience, symbolic annihilation, intersectionality, cultural/social identity, social construction of reality, discourse, and ideology |
| production/producers | those who create or produce and disseminate mediated messages |
| content | the content of the mediated messages |
| audience | those who use the mediated messages; how they are affected by them |
| symbolic annihilation | the media ignores some groups by not representing them at al |
| intersectionality | how our multiple identities affects our interactiosn with others |
| cultural/social identity | identities are negotiated in a social context |
| social construction of reality | negotiating one's identity within a social context |
| discourse | conceptualizing , discussing, or writing about various forms of social phenomena |
| ideology | deeply-held beliefs or ideas on how the world is or should be |
| prejudice | has cognitive and emotional elements, can lead to discrimination but not always |
| race | primarily defined by physical characeristics |
| ethnicity | primarily defined by cultural characteristics |
| framing | process by which we make sense of the events around us |
| critical thinking | the ability to examine issues rationally, logically, and coherently |
| media literacy | not necessarily knowing all the right answers, but knowing the right questions |
| stereotype | cognitive structure that contains the perceiver's knowledge, belief, and expectancies about some human group; a "schema" for people we perceive as belonging to a social group |
| schema | helps simplify a complex social environment or categorize the world by telling us the basic characteristics of the things or people we encounter |
| priming | changes our interpretation toward what fits our schema or stereotype |
| lived experiences | stereotypes are learned because of our _____ _______ and pervasive nature of stereotypes in the media |
| knowledge & endorsement | there are key differences between ______ of stereotypes and ______ of stereotypes |
| ultimate attribution error | theory that classifies the behavior of the "other" |
| in-group | social group to which we belong |
| out-group | social group to which "others" belong |
| media users | play an active role in choosing and using the media, in the communication process, and fulfiling their media needs |
| uses and gratification theory | assumes that media users have alternate choices to satisfy their need |
| images | shaped by the mass media and they shape the agenda and what we deem as important |
Combine with other sets
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