Media
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Created by:
cmarkham77 on April 27, 2012
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11 terms
Terms | Definitions |
|---|---|
 Media and Political Campaigns | Incumbents gain more coverage than challengers; presidents are covered more than other politicians through the use of sound bites and photo ops |
| Media and Politics | Politicians use the media to set their agenda (Agenda Setting) |
| Internet is rapidly becoming... | A key source of information for Americans, especially among those under 30 |
| Major television networks viewership has... | Declined in the face of cable stations and the Internet |
| Radio personalities tend... | To be controversial or address controversial issues |
| Magazine circulation today has.... | Fallen due to the competition with the Internet |
| Print media today has... | Declined |
| Mass Media is an example of... | A linkage institution |
| Horse-race journalism | Tendency of the media to cover campaigns by emphasizing how candidates stand in the polls instead of the issues |
| Politicians Use of the Media | Promote their political career; draw attention to their issues |
| Mass Media | Means of Communication such as newspaper, radio, TV, and the Internet that can reach large, audiences |
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