Media and Political Campaigns
Incumbents gain more coverage than challengers; presidents are covered more than other politicians through the use of sound bites and photo ops
Media and Politics
Politicians use the media to set their agenda (Agenda Setting)
Internet is rapidly becoming...
A key source of information for Americans, especially among those under 30
Major television networks viewership has...
Declined in the face of cable stations and the Internet
Radio personalities tend...
To be controversial or address controversial issues
Magazine circulation today has....
Fallen due to the competition with the Internet
Print media today has...
Mass Media is an example of...
A linkage institution
Tendency of the media to cover campaigns by emphasizing how candidates stand in the polls instead of the issues
Politicians Use of the Media
Promote their political career; draw attention to their issues
Means of Communication such as newspaper, radio, TV, and the Internet that can reach large, audiences