Determining the wants and needs

Created by shanstritt 

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22 terms

active listening

listening consciously and responding in ways that improve communication

advertising

public, promotional message paid for by an identified sponsor or company

banner ad

ad at the top or side of a web page

benefits

reasons customers choose to buy a product

business-to-customer company

company thats sells to individual people

contact information

information about potential customers, such as name,address,phone number, and email address

critical thinking

logical thought process that involves analyzing and evaluating a situation or object

customer profile

detailed description of your target market's characteristics

demographics

objective social and economic facts about people

e-commerce

process of buying and selling goods online

economics

social science concerned with how people satisfy their demands for goods and services

ethics

set of moral principles that govern decisions and actions

market

group of potential customers

market penetration

intensive growth strategy that emphasizes more intensive marketing of existing products

marketing

way of presenting your business

mass market

market that includes as many customers as possible

mixed economy

economic system that blends elements of the command economy and the market economy

objections

reasons why a customer may be reluctant or cautious about buying

product mix

combination of products that a business sells

purchasing

buying materials, products, and services for a business

repeat customers

customers that always come back

risk

possibility of loss

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