diffusion of responsibility
reduction in sense of responsibility often felt by individuals in a group; may be responsible for the bystander effect
Personal factors of the individual being the main explanation for their behaviour
an expectation that causes you to act in ways that make that expectation come true.
tendency to attribute behavior of others to dispositional factors and our own behavior to situational ones in a comparison
idea that prejudice can be reduced by increasing contact with those that are different
A classroom setting designed to reduce prejudice and raise the self-esteem of children by placing them in small, desegregated groups and making each child dependent on the other children in the group to learn the course material and do well in the class
elaboration likelihood model
Theory suggesting that there are two routes to attitude change: the central route, which focuses on thoughtful consideration of an argument for change, and the peripheral route, which focuses on less careful, more emotional, and even superficial evaluation.
central route of persuasion
the speaker uses facts, figures, and other information to enable listeners to carefully process information and think about their opinions; attitudes changed tend to be more stable
peripheral route of persuasion
superficial factors (supermodels and celebrities) used as distractors, leading to less stable change in attitudes.