The sensitive selection or appreciation of formal, expressive, or symbolic qualities of the product or environment, providing noninstrumental benefits that result in pleasure or satisfaction
Arousing or expressing emotions
Merchandising and design professionals must consider the appropriate expressive qualities for the product and environment
The phenomenon of corporations creating goods with the experienced and creative customers tapping into their capital and in exchange giving them a direct say in what get produced, manufactured, and designed.
Professionals involved in the creation of a product
all of the surrounding things, conditions, and influences affecting the growth or development of the product
reflect the emotions of the creator and evoke emotion in the appreciator
refer to the perceivable (sensory) features of the structural composition of the product or environment
Make decisions about which existing physical products or representation of products should reach the consumer
Importance of aesthetic experience to professionals
Along with consumers the developers, gatekeepers, and promoters have to be aesthetically pleased for the product to gain popularity
Interconnection among form, expression, symbolism
The consumer environment has social as well as formal, expressive, and symbolic qualities
..., The production of varied, individually customized products at the low cost of standardized, mass-produced products.
Pleasure responses are "hard wired"
commodities offered for sale
Individuals who emphasize and enhance the appeal of a product/brand through verbal communication or design of the environment supporting the product or brand
feeling of pleasure or fulfillment occurs
understanding the greatness or the meaning or quality or magnitude of something
rousing or quickening activity or the senses
communicate ideas that may have no physical resemblance to the ideas being expressed
Understanding of the world is extended through the use of symbols