CHAPTER 10 Vocabular

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9 terms · CHAPTER 10VOCABULARY

Products

Goods and services that have monetary value

Core Product

The main product that the customer is buying

Suporting Products

Extra goods or services that accompany the core product to add value or to differentiate it from the competition

Product Mix

The total assortment of products that a company makes or sells

Product Life Cycle

The various stages that a product goes through during i's existence, from development,introduction, growth, and maturity.

Customer Satisfaction

A positive feeling or reaction customers have when a business or product meets their needs.

Customer Loyalty

The customers faithfulness to a business and it's product demos....

Relationship Marketing

Building relationships with customer by adding value to the interaction that will ;lead to long term customer satisfaction.

Facilitating Products

Goods or services that aid the use of the core product.

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