a popular trend that attracts growing support
words that are emotionally charged--either positively or negatively.
attempts to persuade the reader by using a famous person to endorse a product or idea
a method of propaganda that is an attempt to turn people against and opponent or an idea by using unpleasant labels or descriptions for that person or idea
attempting to convince the public that one's views reflect those of the common person (for example, using the accent or dialect of a specific audience).
skew stats to support an argument
transferring feelings from one thing to another.
telling one side of the story as though there is no opposing view
Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way