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| Term | Definition |
|---|---|
| ethos | credibility, trustworthy, seem like you know what you're talking about |
| pathos | appeal to emotion, convince someone you care about what you're talking about |
| logos | logic, how you frame the issue |
| The Rhetoric | Aristotle's important book |
| Sophists | Korax and Tiseus; gave advice to people going to court because there were no lawyers |
| Problem | P |
| Cause | C |
| Answer | A |
| Net Benefits | N |
| Stephen Toulmin | figured out claim, warrant, data |