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5 Written questions

5 Matching questions

  1. Multiple-unit stores (chains)
  2. Discounters
  3. Item Advertising
  4. Distribution Policy
  5. Trademark
  1. a created to sell merchandise...that is the goal
  2. b US retail is dominated by large chains
  3. c companies individual registered mark or name for a product (Lycra)
  4. d primary goal is to make sure that merch is sold to stores that cater to the target market.
  5. e low prices, buy large quantities of low priced merchandise, pay low rent, simple decor, small staff, less customer service

5 Multiple choice questions

  1. only carry private label merchandise, establish store names as brand...Gap, Limited
  2. CAD (computer aided design)
  3. 1. not every style presented to buyers will be produced
    2. must have suffiecent number of orders for the style and the color.
  4. Private label merchandise includes:
  5. stores with different departments: furniture,accessories, china..ect

5 True/False questions

  1. Electronic Data Interchange (EDI)Focuses on communications between companies


  2. Fit modelused to assess fit and style, represents body proportions of target customer


  3. Standards manualensure consistency


  4. Age, Gender, Income, Geographic location, occupationDemographic characteristics


  5. Store operationsplanning, managing, and maintaining the retail building


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