NAME: ________________________

Advertising Terms Test

Question Types


Prompt With


Question Limit

of 17 available terms

6 Written Questions

6 Multiple Choice Questions

  1. consistency in subject matter, organization, color appearance, form, or some other facet of writing or visual images, usually used to help provide a clear focus on a main idea or dominant impression
  2. the use of devices such as headings, type size, boldface, sentence structure, or the placement or arrangement of elements in a visual image or a piece of writing in order to direct the audience's attention toward something important
  3. an appeal to the audience's sympathy and imagination, an appeal that causes the audience to respond emotionally and even to feel what the writer or the subject of the appeal feels
  4. the relationship of parts or the relationship of one element to another within a whole piece
  5. a persuasive technique that calls on the audience's desire to feel superior to others
  6. juxtaposing ideas or images side by side to illustrate their similarities and differences

5 True/False Questions

  1. logosan argument's logical appeal, based on clarity, logical reasoning, and supporting evidence

          

  2. point of viewthe perspective or vantage point from which writing is expressed or a design, photograph, or image is presented

          

  3. plain folks appeala persuasive technique that offers the audience a sense of belonging or inclusion

          

  4. balancean appeal to the audience's sympathy and imagination, an appeal that causes the audience to respond emotionally and even to feel what the writer or the subject of the appeal feels

          

  5. ethosan appeal to the audience's sympathy and imagination, an appeal that causes the audience to respond emotionally and even to feel what the writer or the subject of the appeal feels