Intro To Communication Theory
|Social Media Processing|| Online relationships aren't necessarily bad just take longer to form|
Sip vs. Gulp
|Uncertainty Reduction Theory||Diminish uncertainty through self-disclosure and other forms of communication.|
|Social Penetration Theory|| Relationship development is predictable|
non intimate - intimate
breadth know a lot about and depth knowing on area deeply
|Symbolic Interactionalism||People use symbols to create meaning and act upon that meaning to define their own reality.|
|Coordinated Management of Meaning||People create meaning through interaction with each other and act based on that meaning.|
|Expectancy Violations Theory|| We have expectations on how others should behave.|
When those are violated we attach meaning to it and it shapes our view of the violator.
|Small Groups - Decision making|| Fulfill these for group decision making:|
Analyze problem - set goals -identify alternatives - decide and implement (pros + cons to it)
|Cognitive Dissonance|| Constructing a world-view and finding reassurance for that view.|
1)Avoid opposing view-points
2)Seek reassurance after making a tough decision
3)Change private beliefs to match public behavior when there is minimal justification for an action.
|Elaboration Likelihood||Elaboration is the key to persuasion. If your argument is strong and you can elaborate you will persuade.|
|Relational Dialectics|| Relationships are dynamic tensions and competing pulls occur and communication helps to negotiate those. (relationships are interdependent)|
We use dialogue
|Interactional theory||you cannot not communicate. systems constantly strive for equilibrium.|
|Rhetorical theory|| Using communication to be persuasive.|
Ethos: Credibility (who?)
Pathos: emotional appeals
Logos: your rational evidence
|Adaptive Structuration||Social rules guide behavior of groups reduce uncertainty and provide structure. Communication creates structure for organization and show that their is structure.|
|Organizational Culture||A system of shared values and a group of beliefs created by communication and upheld by symbols.|
|Dramatism|| (Kenneth Burke)|
Central motive: to alleviate guilt because it causes discomfort.
(act, scene, agent, agency, purpose)
the critics tool to discover the speakers motives
|Narrative Theory|| We base our rationale on the art of telling understanding stories.|
Fidelity does it ring true?
Coherence does it make sense?
|Semiotics|| Use of signs study of symbols|
to create meaning
|Cultivation Theory|| Media distorts reality - gives a false view of the world but this view is believed to be true by heavy - viewers.|
powerful because - pervasive, accessible, repetitive, cumulative "steady diet"
|Agenda Setting|| Media tells us:|
1) what to think
2) how to think about it.
sets the tone for what issues we should form opinions about and what opinions we should form.
|Spiral of Silence|| If your opinion is not popular.|
You Shut up.
(and isolate yourself)
hard-core - resist to cave in persist to express the anti-viewpoint.
|Communication Accommodation||being able to adjust your communication for each situation.|
|Face-Negotiation Theory|| Face: self image in the presence of others|
Face work - what you do to protect your face
Failure events lose face.
Face work process what you do recover face.
|Standpoint theory||Social group we belong to shapes to way in which we view the world.|
|Gender Communication|| (Deborah Tannen)|
report (men) - the more direct method talk to obtain info. (Doing)
Rapport (women) - talk for the purpose of interacting with others. (talking)
|Muted Group theory|| women and men perceive the world differently...|
men tend to be dominant in societal communication.
Language defined by men because they have been in power.
|Competent Communicator|| skill - need range adaptability self-monitoring empathy effectiveness appropriative|
in oder to achieve competence
|uses and gratification theory|| people are not mindless victims of media.|
we seek specific gratification.
active self-aware consumers of media.
people use media to fulfill their own purposes.