Intro To Communication Theory

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Ajcieslak89  on May 3, 2012

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Intro To Communication Theory

Social Media Processing
Online relationships aren't necessarily bad just take longer to form
Sip vs. Gulp
1/27
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Social Media Processing Online relationships aren't necessarily bad just take longer to form
Sip vs. Gulp
Uncertainty Reduction Theory Diminish uncertainty through self-disclosure and other forms of communication.
Social Penetration Theory Relationship development is predictable
non intimate - intimate
breadth know a lot about and depth knowing on area deeply
Symbolic Interactionalism People use symbols to create meaning and act upon that meaning to define their own reality.
Coordinated Management of Meaning People create meaning through interaction with each other and act based on that meaning.
Expectancy Violations Theory We have expectations on how others should behave.
When those are violated we attach meaning to it and it shapes our view of the violator.
Small Groups - Decision making Fulfill these for group decision making:
Analyze problem - set goals -identify alternatives - decide and implement (pros + cons to it)
Cognitive Dissonance Constructing a world-view and finding reassurance for that view.
1)Avoid opposing view-points
2)Seek reassurance after making a tough decision
3)Change private beliefs to match public behavior when there is minimal justification for an action.
Elaboration Likelihood Elaboration is the key to persuasion. If your argument is strong and you can elaborate you will persuade.
Relational Dialectics Relationships are dynamic tensions and competing pulls occur and communication helps to negotiate those. (relationships are interdependent)
We use dialogue
Interactional theory you cannot not communicate. systems constantly strive for equilibrium.
Rhetorical theory Using communication to be persuasive.
Ethos: Credibility (who?)
Pathos: emotional appeals
Logos: your rational evidence
Adaptive Structuration Social rules guide behavior of groups reduce uncertainty and provide structure. Communication creates structure for organization and show that their is structure.
Organizational Culture A system of shared values and a group of beliefs created by communication and upheld by symbols.
Dramatism (Kenneth Burke)
Central motive: to alleviate guilt because it causes discomfort.
(act, scene, agent, agency, purpose)
the critics tool to discover the speakers motives
Narrative Theory We base our rationale on the art of telling understanding stories.
Fidelity does it ring true?
Coherence does it make sense?
Semiotics Use of signs study of symbols
to create meaning
Cultivation Theory Media distorts reality - gives a false view of the world but this view is believed to be true by heavy - viewers.
powerful because - pervasive, accessible, repetitive, cumulative "steady diet"
Agenda Setting Media tells us:
1) what to think
2) how to think about it.
sets the tone for what issues we should form opinions about and what opinions we should form.
Spiral of Silence If your opinion is not popular.
You Shut up.
(and isolate yourself)
hard-core - resist to cave in persist to express the anti-viewpoint.
Communication Accommodation being able to adjust your communication for each situation.
Face-Negotiation Theory Face: self image in the presence of others
Face work - what you do to protect your face
Failure events lose face.
Face work process what you do recover face.
Standpoint theory Social group we belong to shapes to way in which we view the world.
Gender Communication (Deborah Tannen)
report (men) - the more direct method talk to obtain info. (Doing)
Rapport (women) - talk for the purpose of interacting with others. (talking)
Muted Group theory women and men perceive the world differently...
men tend to be dominant in societal communication.
Language defined by men because they have been in power.
Competent Communicator skill - need range adaptability self-monitoring empathy effectiveness appropriative

in oder to achieve competence
motivation
knowledge
skill
uses and gratification theory people are not mindless victims of media.
we seek specific gratification.
active self-aware consumers of media.
people use media to fulfill their own purposes.

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